Friday, March 22, 2019

What does fit mean in the job search and interview process? By Jaime Petkanics

Source: http://www.prepary.com/what-does-fit-mean-in-the-job-search-and-interview-process/

January 3, 2013

During your job search, you’re probably not going to get a ton of feedback on why you weren’t hired for a particular role (here’s why). However, one of the most common reasons for not being selected is about “fit”. I myself have heard plenty of times that something “wasn’t the right fit” but it’s still a confusing statement. So what does fit mean in the job search and interview process?

Though I’ve tried not to use this reason during my years as a recruiter, I do now understand what it means. Here’s some insight…

There are a few factors that go into deciding whether someone is right for a job:

  • The first two parts are initially judged by the resume but then further pressed on during the interview.
    • For example, if I am applying to an Executive Assistant role and one of the daily tasks needed is “calendar management through Excel” and I have on my resume “Managed the calendars of multiple executives on a daily basis” then it appears as though I’ve checked the box on that. When I go into my interview, a good interviewer would probe further – “how many meetings per day would you schedule?” or “have you ever booked and schedule business travel?” Questions like this will allow the interviewer to understand the amount of depth I’ve done what I say I’ve done and if it translates across industries, companies, etc.
    • It’s the same things with skills. If I say I am proficient in Excel in my “skills” section of my resume, an interviewer might ask me “what type of formulas have you used in excel?” or “what types of models have you built?” They’re just going into more depth.
  • Now for the pesky quality known as “fit”…
    • It’s not so black and white. After the interviewer has gauged that you can do the job (per the above questions) they want to assess how you will go about doing the job.

So, what does fit mean? Fit (when it is used during the job search/interviewing process) really boils down to a few things:

  • Work “style” or approach
    • Do you get things done in a way that is really intense or more laid back? Do you like to get a lot of input from others or work more independently? Do you take a more creative approach or do things “by the book”?
    • Each company has a unique culture that dictates the preferred “approach” to work. Based on all the questions the interviewer asks you, they will make a judgment on if your work-style and approach will fit in with the way things are done within the company.
  • Personality fit/like-ability
    • This can be a bit arbitrary but it really does boil down to “does your interviewer like you”? Would they want to sit at the desk next to you? Would they want to go to lunch with you?
    • This isn’t something that interviewers readily admit to but it can influence their decision.
  • Company alignment
    • Does your attitude towards the company and what they do align with the attitude your interviewers have towards the company? Think about interviewing in the entertainment industry – say at HBO. Pretty much every person there has watched every HBO original series and is psyched about it. They probably want to hire people who are also really excited about them.

When it comes to fit, I don’t think you should ever try to “play the game”, figure out the right answers, and feed them to your interviewer. First of all, it’d be nearly impossible to figure out what the “right” answers are. Secondly, you want to work at a company that is the perfect FIT for you.

Honestly, that takes a ton of energy and doesn’t feel great. So if you get turned down based on fit, try to remember that it’s for the best. Just like in any relationship, you want to be with someone who wants to be with you. Take my word for it, you also want to be on a team and with a company who wants to hire you for exactly who you are.


The best communication style for a job interview By Jaime Petkanics

Source: http://www.prepary.com/communication-style-interviews/

February 13, 2017

One of my most popular services right now is interview prep. During these sessions I cover interviewing strategy for tough questions, conduct a mock interview, and give feedback.

When it comes to feedback I share, there are usually two buckets: what someone says and how they say it.

The truth is that your tone and communication style matter in an interview. You could be the most qualified candidate in the world, but if you can’t get that across in a way that resonates, you’re not going to get the job.

On this topic, many people wonder how formal or casual they should be in an interview — and how much they should be themselves vs. saying what they think the other person wants them to say.

Here are my thoughts on this topic:

Level of formality depends on the company

Similar to what I recommend when writing cover letters or networking emails while job searching, I think it’s important to pay attention to the company’s communication style before you go into an interview.

In really formal or serious environments, you should be a bit more buttoned up and but in fun or quirky, it will be important to let some more personality through.

I always recommend checking out how the company communicates with their customers on their website, advertising, and social media channels. This will give you a good indication of their vibe and culture.

That being said, even with the most seemingly casual companies, always remember that you’re in a job interview so things like cursing, chewing gum, and super laid-back body language are always off limits.

Be yourself (if you were having dinner with someone’s parents)

Show personality without fully letting your guard down. Be charming but not inappropriate. Basically, be yourself on your best behavior.

My view on this is that you don’t want to pretend to be someone else in an interview. If you do that and get hired it means you’re going to have to pretend to be someone you’re not every single day on the job, which would take an insane amount of mental energy.

However, being yourself doesn’t mean just letting yourself go and saying whatever comes to mind.

My rule of thumb is to pretend that you’re having dinner with a friend or significant other’s parents, which means you are yourself, but maybe just a bit more careful than usual.

Share your accomplishments, but check your ego at the door

You know how there are some people in your life that you feel you don’t need to go out of your way to impress because they just get you? Interviewers do NOT fall into that category.

It is up to you to make sure you interviewer walks away from your chat knowing your big strengths, accomplishments, and the value you could add if you were to join their team.

However, that doesn’t mean all decorum goes at the window and you can just ramble off a laundry list of all the reasons you’re better than everyone else. Framing is EVERYTHING when it comes to talking about yourself.

For example, saying “one thing I’m really proud of is that I’ve been able to close roles in an average of X days, which is significantly faster than the team average, without sacrificing candidate quality” sounds a lot better than “I’m by far the best and fastest recruiter on my team.”

It’s more polished, more results-oriented, and shows more humility.

Don’t share your deepest, darkest weakness or biggest mistake

Having conducted tens of thousands of interviews, I do think authenticity is critical in an interview. You don’t want to sound like a robot or convey that you think you’re perfect.

Answering more negative interview questions is part of most interviews. Do open up about key learnings, mistakes made, and areas you’ve worked on, but also keep your guard up.

When asked about a big mistake, don’t give your biggest. When asked about a weakness, don’t give one that you know is absolutely critical to the job… even if it’s the truth (though in that case, I’d consider why are you interviewing for that job to begin with).

Be clear, and share only the most relevant details

When you’re talking to someone who doesn’t know you that well, you need to explain things in a way that is really clear and not unnecessarily complicated. Err on the side of spelling things out and give plenty of examples to back up what you’re saying.

However, not all details are relevant details. For example, your interviewer likely doesn’t care about every internal nuance to your organization.

They simply want to know what you worked on, your results, and who you partnered with. Don’t pepper them with tons of details unless they help you to achieve your ultimate goal in some way.

Your goal in an interview is to prove you can do the job, do it really well, and do it in a way that aligns with the culture of the company and team you’re interviewing with. That’s it!

I hope this post helps you determine an appropriate, clear, and impressive tone and communication style before going into your next job interview.

Monday, March 18, 2019

4 Proven Customer Retention Strategies [Increase Profits by 25-95%] By Melonie Dodaro

Source: https://topdogsocialmedia.com/4-proven-customer-retention-strategies-increase-profits-25-95/

customer retention

There’s so much emphasis on new forms of communication, contact, and customer service. But when it comes to clients returning to your business again and again, old-school strategies are more important than ever. That’s because repeat clients hold a lot of potential value for future profits and revenue—and they’re a lot easier to convert than brand-new clients.

Customer retention doesn’t have to be complex; in fact, there’s a simple four-part strategy that’s easy to implement and use. It involves making the experience for the customer valuable, simple, impactful, and personal.

How can you improve retention, and ultimately improve your business? This graphic helps you discover a process that works.

4 Proven Customer Retention Strategies infographic

Graphic and intro provided by and included with permission from Salesforce.

It’s Easier to Get Sales from Existing Customers Than a New Customer

Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers.

Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers.

When you combine this knowledge with your actual probability of converting an existing customer (around 60 to 70%) to the much smaller probability of converting a new customer (about 5 to 20%), it should be clear that your energy and resources are best focused on keeping the customers that you already have.

In fact, you can increase your profits by 25 to 95% just by increasing customer retention rates by 5%.

Even small improvements in customer retention can have a significant impact on your bottom line.

Below is a great example of just how powerful a good customer retention strategy can be. Customer experience pioneer Lori Carr shares her expertise and how she helped Citrix Online realize $9M in revenue in just one year with a solid customer retention strategy.

Whether you’re a mid-sized company or a Fortune 200 enterprise, customer retention and expansion are survival priorities in today’s business environment, and increasing retention is a core strategy for remaining competitive and growing a company. There’s a paradigm shift happening now as it relates to your current customers’ perceived value and the direct link it has on profitable revenues —- and it goes way beyond the lip service promises we’ve been hearing over the past few years.

Based on statistics from Gartner, Marketing Metrics, Bain and others, we know that current customers make up the majority of future revenues. I think one of the things we need to do, as customer experts, is to talk about retention as the most overlooked, untapped revenue streams of our time — the “new” sales strategy, if you will — and how we can create and prove significant financial gain from improved retention. One top-tier cloud company, Citrix Online, realized a $9M preservation of revenue in just one year when they turned around a 2% loss in customer retention. Read about their successful approach in this Citrix Online Case Study.

Lori Carr is a customer experience pioneer and veteran consultant in the customer experience space. She’s held a number of executive practitioner roles and served a consultant to Fortune 200 companies and recognized brands like Bombardier Aerospace, Metlife, Monster and The Streee.com. For more about Lori, visit her website at Lori Carr Associates.

But just as there are benefits to having a good customer retention strategy, there are also consequences that come by ignoring or mistreating those same customers.

Did you know that 68% of customers will leave brands they feel are indifferent to them?

You don’t want to be one of those brands.

4-Part Strategy To Improve Customer Retention

The above infographic shares four key, yet simple strategies that you can incorporate into your customer retention plan to increase your sales.

4-Part Strategy To Improve Customer Retention

1. Make it Valuable – This key point is something that I am constantly addressing in my content because I cannot stress enough just how important it is to the success of your business.

When you are creating and sharing content, remember that people (including previous customers) will be thinking “what’s in it for me”. So you need to consistently provide them with value that they cannot get anywhere else. You need to show them that you are the trusted expert that they can rely on.

2. Make it Simple – Your customers are bombarded with so much each day that they will only give most social media posts, content, webinars and emails a quick initial glance (even if they really like your stuff). If it is not simple for them to see the value right away, you will lose your opportunity.

You also want to make it easy for them to take advantage of any offers you share with them, so don’t make them jump through hoops to grab your newest report or use your latest coupon.

Always keep it simple.

3. Make an Impact – Once you have your customer’s attention, don’t waste it!

At every opportunity, you should be looking for ways that you can make a positive impact on your customers. Whether it is your amazing customer service, helpful content or an easy to navigate, mobile website, find ways to show them that their experience with your brand matters to you.

4. Make it Personal – The age of social media has made it significantly easier to find ways to personalize your customer’s experience when they engage with you and your brand. There are many ways that you can add that personal touch.

On social media, when responding to engagement, use the person’s first name when replying to them. Let them know that you are engaged and want to have a conversation with them, one-on-one.

Where possible include a first name in your emails and make sure the content in your emails speaks to a single person at a time. (For example, using you and yours.)

If you really want to add that little something extra, consider writing your customers hand written thank you notes or sending cards for special occasions.

If you really want to add that little something extra, consider writing your customers hand written thank you notes or sending cards for special occasions.If handwritten notes aren’t a practical option for you, try sending custom thank you cards using a service such as SendOutCards.

Wrapping Up

If you want to take your business to the next level, focus first on building relationships with (and satisfying) your existing customers. They are not a number or a drain on your resources, they are in fact your bread and butter and the biggest supporters you have to help you bring in new business.

So treat them with the respect and care they deserve.

Do you have a planned customer retention strategy for your business? I’d love to hear from you in the comments below what has and hasn’t worked with retaining customers in your business.