Wednesday, September 25, 2019

Trump mocks CNN's Chris Cuomo as 'Fredo,' slams network after UN bilateral meeting By Joseph Wulfsohn

September 23, 2019

President Trump mocked CNN anchor Chris Cuomo by repeatedly referring to him as "Fredo" -- just weeks after a video of the host taking offense at being called that name went viral.

During a bilateral meeting with Singapore Prime Minister Lee Hsien Loong at the United Nations on Monday, Trump took several questions about the whistleblower controversy involving his communications with Ukrainian President Volodymyr Zelensky. His phone call with the Ukraine leader is alleged to have involved a potential investigation into Hunter Biden, son of former Vice President and 2020 frontrunner Joe Biden.

When specifically asked if he approved lawyer Rudy Giuliani's handling of the controversy in various interviews, the president singled out a clash the former New York City mayor had with Cuomo on CNN last week.

"I think he was excellent," Trump responded. "I watched it the other night... I haven't watched that show in a long time. I don't watch CNN because it's fake news, but I watched Rudy take apart Fredo."

Trump's "Fredo" insult was in reference to an August confrontation that went down between Cuomo and a heckler, who taunted the CNN anchor with a nickname drawn from "The Godfather" movies. Fredo referred to the weak-minded and suggestible brother of Michael Corleone.

"The press doesn't give [Giuliani] credit because they take little tiny snippets where Rudy was a little bit -- if he mispronounces a word, they'll show that and they won't show the whole," Trump continued. "Rudy Giuliani took Fredo to the cleaners. The first time I've watched CNN in a very long time. So I hate to watch it because it's so fake."

Last month, a video posted online showed a man telling Cuomo, in regard to the Fredo tag, "I thought that was who you were."

"No, punk-ass b----es from the right call me 'Fredo.' My name is Chris Cuomo. I'm an anchor on CNN," a heated Cuomo responded. "'Fredo' was from 'The Godfather.' He was a weak brother and they use that as an Italian slur -- are any of you Italian? It's a f---ing insult to your people. It's an insult to your f--kin' people. It's like the N-word for us. Is that a cool f---ing thing?"


After the man sarcastically told him, "You’re a much more reasonable guy in person than you seem to be on television," Cuomo reacted, "If you want to play, we'll f---ing play."

"If you've got something to say about what I do on television, then say it, but you don't have to call me a f---in' insult," he continued.

"Hey man, listen, I don't want any problems," the man, who appears to be holding the camera from below, told Cuomo.

"Well, you're gonna have a big f---in' problem," Cuomo shot back.

The man, who has been described on social media as a "Trump supporter," repeatedly claimed he thought Cuomo's name was "Fredo." The anchor responded by calling him a "liar" and told him to "own what you said" and "stand up like a man."

Joseph A. Wulfsohn is a media reporter for Fox News.

Obituary - Davis


September 15, 2019 of Maple Shade, NJ. Father of Arielle (Ben Landsburg) Davis and Sean Davis. Grandfather of Jack. Son of Debbie & Steve Davis. Brother of Barry (Diane) Davis, Stuart (Sarina) Davis and Danny (Lisa) Davis. Nephew of James H. Klein; also survived by many nieces and nephews. Relatives and friends are invited Tuesday beginning 10:15 A.M. to PLATT MEMORIAL CHAPELS, INC. 2001 Berlin Road, Cherry Hill, NJ where Funeral Services will begin promptly at 11:00 A.M. Int. Crescent Memorial Park.

Published on on Sept. 16, 2019


Tuesday, August 06, 2019

The Dayton Murderer Is Proof We Need To Take Left-Wing Violence Seriously By Cathy Young


August 6, 2019

Amidst the disturbing trend of political conflict in the United States escalating into violence, it has been a staple of conventional wisdom that the real danger comes almost entirely from the far right. Thus, after journalist Andy Ngo was beaten up by activists from the militant left-wing “Antifascist” movement at a protest in late June, commentators such as Vox’s Zack Beauchamp cautioned against attempts to portray Antifa’s record of violent behavior as even remotely comparable to that of far-right extremists. Beauchamp quoted an Anti-Defamation League primer on Antifa which said, “To date, there have not been any known Antifa-related murders.”

But is that still true today? We don’t know if Connor Betts, the 24-year-old Ohio man who killed nine people (including his own sister) and wounded 27 more when he opened fire on a crowded street in Dayton on Sunday, had any involvement with Antifa. But Betts’s Twitter trail makes it clear that he was a hardcore leftist who embraced some fairly extreme ideas—and, in some cases, advocated violence toward political enemies in Antifa-style language.

The profile for the now-suspended Twitter account @iamthespookster, confirmed as belonging to Betts, identifies him as a “leftist” (and specifies his personal pronouns, a common left-wing calling card). The posts on the account show that Betts—a registered Democrat—was an Elizabeth Warren supporter and a fan of the progressive “Squad,” but also had far more radical political interests.

“I want socialism, and I’ll not wait for the idiots to finally come around to understanding,” said one of his tweets. His retweets included a graphic in which Smokey the Bear, sporting a red face mask with a hammer and sickle, holds up a sign that seems to encourage terrorism against the “capitalists” said to be responsible for killing the planet.

Betts RT

“Kill every fascist,” Betts tweeted a year ago, commenting on the anniversary of the Charlottesville far-right rally. He also retweeted “Punch a Nazi”-type tweets that celebrated street violence against white supremacists. And this past May, Betts shared a tweet by a prominent Antifa account, “Antifash Gordon,” identifying people “confirmed or likely to be at the KKK rally in Dayton,” with the comment, “Know your enemies.”


While conservative websites and social media users have eagerly spread the news that the Dayton shooter was a leftist Antifa supporter, mainstream coverage has been far more reticent. In a particularly glaring omission, a BuzzFeed piece discussed right-wing hoaxes trying to link the El Paso shooting to Antifa but made only a passing reference to Betts’s politics, mentioning his status as a registered Democrat but not his far-left views. (The site gave far more attention to the revelation that Betts sang in a “death metal” band whose material often used extreme sexual violence toward women as dark satire.)

Given the fact that Betts was apparently preoccupied with twisted thoughts of violence for years—as a teenager, he was suspended from school after the discovery that he kept “rape” and “kill” lists of classmates—it’s very likely that his horrific act of evil was influenced by complicated factors that had nothing to do with politics. Yet whether left-wing extremism could have been part of his motive seems a very relevant question.

In 2019—after Charlottesville, after the Tree of Life synagogue shooting in Pittsburgh last fall, and now the El Paso massacre—one would have to be either deluded or dishonest to deny the danger of violent far-right extremism in America. One may quibble about the exact body count (for instance, the ADL’s tally of at least 50 murders by right-wing extremists in 2018 includes non-political killings motivated by family/personal conflicts, financial gain, or mental illness in which the perpetrator had some connection to far-right extremism). But it’s clear that the threat is real and serious. It should be equally obvious that some far-right obsessions, notably the “replacement” of white people in the West by black and brown “invaders,” have spread into mainstream conservative discourse to an alarming degree, particularly with the Trumpification of the Republican Party. Trump’s own rhetoric has repeatedly appealed to those fears, as well.

But it is also naïve, and in many cases self-serving, to ignore the potential for political violence on the left.

The most dramatic such incident was the 2017 congressional baseball practice shooting Republicans and was out to kill GOP lawmakers.

But there is also an extensive record of lower-level violence linked to the left and specifically to Antifa, long before the attack on Ngo. Protests have turned to riots and physical assaults on Trump supporters. Innocent bystanders, too, have become victims. Last year, two Marines visiting Philadelphia for a Marine Corps ball were punched and kicked by an Antifa mob that mistook them for participants in a far-right rally. (In a grimly ironic twist, the Marines were Hispanic and were reportedly pelted with racist slurs by the alleged assailants, who include prominent Washington, D.C. Antifa activist Joseph Alcoff.)

Antifa violence has also targeted conservative college speakers such as Charles Murray, a scholar some consider a promoter of “scientific racism”; in 2017, a protest against Murray’s appearance at Middlebury College in Vermont spilled over into a melee in which a female professor escorting Murray out of the building was knocked down and injured.

There have been other, lesser-known troubling incidents with violent overtones. Last November, an Antifa-affiliated news site celebrated the apparent suicide of Richard Morrisett, a University of Texas-Austin professor subjected to a harassment campaign (including threatening graffiti) by a “revolutionary” student group after the exposure of a past domestic violence conviction.

Of course, even if the Dayton shooting is eventually confirmed as an act of far-left terrorism, the far right still has the far higher body count—for now. But that could easily change. As we know from 20th Century history, including the history of terrorism in the United States in the 1960s and 1970s, there is nothing about the far left that makes it inherently more peaceful. The biggest loss of American civilian life to political violence before September 11, 2001 was the 1978 murder-suicide spree in the “People’s Temple” of the Rev. Jim Jones, a communist cult leader who enjoyed the support of quite a few notables on the left, from California Governor Jerry Brown to academic and activist Angela Davis. (The “socialist paradise” left a total of 918 people dead, a third of them children.)

While left-wing violence is dangerous in itself, it also contributes (as the ADL notes in its Antifa primer) to a vicious cycle of right vs. left warfare. The Proud Boys, a right-wing extremist group, thrives on brawling with Antifa. Another far-right group, the West-coast based Patriot Prayer—which also frequently engages in such brawls—was formed in response to Antifa and sees its mission as conservative self-defense.

The cycle seems to be escalating. A little over a month ago, after the Portland street clashes in which Ngo was hurt, Vox published an article by freelance journalist Kim Kelly, a self-identified Antifa activist and anarchist, as “another tool in our struggle for collective liberation.”

Did Betts see himself as a gun-wielding warrior and avenger for the left? We may never know. But it should be clear that we ignore the violent left at our own peril.

Cathy Young is a contributing editor at Reason magazine and is the author of “Ceasefire: Why Women and Men Must Join Forces to Achieve True Equality.” Follow her on Twitter, @CathyYoung63.

Thursday, July 04, 2019

Sitting On The Sidelines

I hope that you have had a great day to this point, whether or not you are celebrating Independence Day. I have not done much today, besides doing walks in the neighborhood both early this morning and earlier this afternoon. The town I currently live in is doing their fireworks this coming Saturday. If you have seen one fireworks display, have you not pretty much witnessed them all?

At the moment,I am waiting for the Phillies-Braves game to start in less than an hour. The one negative to a holiday is that many places or things are either closed or running with a skeleton crew. In many instances, key people are off this week while some companies tried to accomplish as much as they could in a three-day work week. It may be a moot point next year, as July 4th falls on a Saturday in 2020. (Thank you, leap year!) In that instance, I can see corporate America giving their employees off for July 3rd, maybe an early leave the day before. Tomorrow will likely be an off day for many as they try to extend their holiday weekend. I wish safe travels to those that will be on the road throughout the July 4th holiday weekend, whether it be work, vacation, or joyriding.

The good thing about tomorrow is that I will get a chance to spend time with a friend while we are making a donation. I may be old school by saying this, but I still enjoy personal interaction. Granted, texting, Facebook, and other informal means of communication seems to be the new normal today. It is funny, to a degree, that I did hear the song, "I'm Going to Sit Right Down and Write Myself a Letter", earlier today. I am sure that the Post Office would appreciate the business. I have time to kill, and I get to spend time with her. I have been sitting on the sidelines since June. Fingers crossed, I am hoping to hear from somebody next week. Being that I have prior management experience, many key decision makers probably took this entire week off. It has been an adjustment for me, as I had been working continuously for over twenty years. While the time off has been beneficial to both body and mind, it will be relieving to re-enter the workforce.

Take care, and enjoy your weekend. Blessings on your day!

Friday, May 03, 2019

Admit it: Fox News has been right all along By Gary Abernathy

Attorney General William Barr appears before a Senate Appropriations subcommittee Wednesday to make his Justice Department budget request. (Andrew Harnik/AP)


April 15, 2019

Throughout most of southern Ohio, residents who watch cable news are predominantly glued to one channel: Fox News.

People there don’t watch Fox News to know what to think; they already know what they think, and they avoid news channels that insult their intelligence and core beliefs. Yes, Fox News is an echo chamber for the right, but no more than CNN and MSNBC are for the left, as far as conservatives are concerned. To be fair, when a Democrat is in the White House, the networks switch places, with Fox News criticizing every move, and MSNBC and CNN defending the Oval Office fortress.

But for now, while partisans on the left may quibble, the fact remains that on the subject of collusion with Russia by President Trump or his campaign, Fox News was right and the others were wrong. For at least two years, MSNBC and CNN devoted hour upon hour, day after day, to promoting the narrative that Trump colluded with the Russians, and that special counsel Robert S. Mueller III was going to prove it. That turned out to be wrong.

Along with defending Trump, Fox News hosts such as Tucker Carlson, Laura Ingraham and, especially, Sean Hannity have been slammed for spending nearly two years clamoring for an investigation of the investigators, aligning themselves with the president’s claim of a politically motivated witch hunt. Most of the media portrayed such accusations as preposterous, designed merely to divert attention from Trump’s alleged misdeeds.

But then comes Attorney General William P. Barr, dropping a bombshell last week by declaring during congressional testimony that he thinks “spying did occur” on the Trump campaign in 2016, and that he is looking into it. Democrats and many in the media immediately blasted Barr for carrying Trump’s water. Barr soon clarified his remarks, saying, “I am not saying that improper surveillance occurred. I’m saying that I am concerned about it and looking into it.”

Just three weeks ago, before Mueller wrapped up his report, The Post — in a story representative of mainstream sources at the time — produced a mostly flattering profile of the new attorney general. “A Justice Department official told The Washington Post last month that Barr is viewed at the department as ‘a lawyer’s lawyer’ and is seen as less politically minded than his predecessors,” the story noted.

Timothy Flanigan, a former Barr colleague at the Justice Department, described Barr’s independent streak, saying, “If Bill starts getting the tweet treatment, Bill is a tough guy. He’s a tough, tough guy. Not that Jeff Sessions wasn’t, but I don’t think Bill’s just going to sit there and take it. I think he would make sure that the president understood that it is not really a smart thing to be lambasting the attorney general.”

Now, Barr is being cast by the liberal cable channels and others as an unscrupulous political hack attached to the president’s leash. On CBS’s “60 Minutes” on Sunday, House Speaker Nancy Pelosi (D-Calif.) said that Barr “may be whitewashing” his summary of the report. Such accusations represent an unlikely turn of events for a 68-year-old professional with an impeccable record and a career more behind him than in front of him.

For Fox News devotees in southern Ohio and other Trump strongholds, nothing from the Mueller investigation has provided cause to waver from their preferred news source. Meanwhile, even regular viewers of CNN and MSNBC must certainly recognize the straws being grasped to justify sticking with a conspiracy theory that has been largely debunked — although the expected release of Mueller’s report this week will probably provide just enough juice for one last effort.

After two years of conjecture from all sides, some hard truths have emerged. Russia did try to influence the 2016 election. Neither Trump nor his campaign conspired with Russia. The president’s actions did not rise to criminal obstruction of justice. And how and why this all began may well turn out to be the most troubling story of all.

During his confirmation hearing in January, Barr told senators, “I am not going to do anything that I think is wrong, and I will not be bullied into doing anything I think is wrong. By anybody. Whether it be editorial boards, or Congress or the president. I’m going to do what I think is right.” Observers at the time took Barr’s comments as reassurance of his independence from Trump, but in hindsight it should be noted that he mentioned editorial boards and Congress first.

Barr’s career does not paint a portrait of someone who chases tin-foil-hat conspiracies. There’s enough evidence in the public record to raise valid suspicions that the FBI’s investigation of the Trump campaign was motivated not by real concerns about national security, but rather by a loathing of the candidate. And though new facts may emerge in the full, redacted report, they won’t change the larger truth. It would behoove serious journalists to put aside their political biases and delve into a story that might actually be worthy of Watergate comparisons — even if it includes the painful admission that Fox News has been right all along.

Gary Abernathy, a contributing columnist for The Post, is a freelance writer based in Hillsboro, Ohio.

Wednesday, April 03, 2019

McCain/Palin Supporter Rebecca Ann Burke's Letter to Cindy McCain


March 21, 2019

Rebecca Ann Burke

My dear friends, I apologize. This is going to be long. I received an email solicitation from Mrs. McCain today (her email in the comments section below), seeking donations to the John McCain Institute. I am not so sure that this was not a PAC letter. It infuriated me. After trying to calm feelings after the President's recent remarks, I decided to express exactly where I stand. I hope you approve. What follows is my email response to Mrs. McCain. I am not happy about it, or speaking harshly, but it is true and her attempts to raise money off the most recent controversy sickened me....

Mrs. McCain:

I am truly sorry for the passing of your husband. He, from all appearances, was a wonderful husband and father. However, I cannot, at any time, support any PAC or Institute using his name. His behavior in his last years was not something I am proud of nor can I admire, I believe it hurt our country.

He took his antipathy toward our President to an ugly extent. He rushed a dossier, that I believe he knew was fake, to the FBI. From that action, a cascade of events followed which has at times paralyzed the national agenda, the one we elected the President to implement. The President's children have been enveloped by these investigations. Countless others have been negatively impacted simply by being associated with the President and his campaign, even briefly. The President's businesses which he has spent a lifetime building are under undue scrutiny. The President's wealth did not come from a wealthy wife and her family, he earned every dollar on his own.

Your husband called out the President for unseemly remarks the President made in a private "locker room" talk with a single man, aired publicly over a decade later to hurt him. At the same time, Mrs. McCain, your husband was QUOTED in the media referring to YOU with the very ugly profanity that starts with "C." Your husband was also known to use "spicy" language not suitable to a woman's ears. He held others to a standard he never met.

That cascade of events with the "dossier" has cost American taxpayers millions and millions of dollars in endless investigations, that have only revealed thus far that the dossier was an ugly, dirty, demented piece of fiction to undermine a sitting president. That is repugnant to me. I believe Sen. McCain could not have believed such an ugly piece of fiction. I believe he was aware of how it was written and that it was likely the ugliest of falsehoods. From THAT action of Sen. McCain, the President and his lifetime of work in business have become the subject of investigation. His children have been investigated and required to speak in private against THEIR FATHER. It is this private and public pain that causes the President to still, at times, speak out against the Senator. Let me add, I cannot afford my own health care due to changes since the "Repeal of Obamacare" failed due to last minute sabotage by Sen. McCain. He knew exactly what he was doing, after boasting for years that he and his colleagues would correct this if given the chance. I have had Cadillac insurance coverage my entire life. Now, I cannot afford that I am essentially "cash paying" due to high deductibles that are now the industry standard. Your husband was responsible for causing our families much pain and the loss of cash reserves because of his decision to deny the President a success on a campaign promise. NOTHING could have been a worse path than that under which we struggle every day with no repeal and no corrections.

Sen. McCain took his vindictiveness to a height even those who had helped the Senator at one time, could not believe. In the face of death, Sen. McCain planned his funeral, including honors that are ordinarily reserved only for a president in death, which Sen. McCain decidedly WAS NOT. The President honored those wishes and even more, providing whatever dignified attention and support that were at his disposal. In an ultimate wicked slap in the face, the Senator made it clear that the leader of the free world, who outperformed in multiples, any run for office that the Senator had ever mounted, was denied welcome at the services. That alone was so undignified that I cannot ever imagine honoring in death, a Senator who carried to his grave, more indignities toward our President.

Finally, not only were the President and his family excluded, but by design, Sen. McCain excluded Governor Sarah Palin. Perhaps the senator never understood reality, Gov. Palin brought life to his lifeless run for office. Because of her, we were energized about the Republican ticket. I know. I served as this leading Republican county's co-chair of Women for the McCain/Palin ticket. When he, facing death, expressed that indignity toward Gov. Palin, he lost me and many women who now deeply regret working for his ticket.

Instead of sending out mass emails trying to recreate a dignified vision of Senator McCain, and soliciting funds likely to be used by his "Institute" or a PAC to work against the President, please save yourself time and save me the imposition of having to express these thoughts to you so that you may understand. I also understand a daughter defending her father. However, I find Meaghan's comments about the President to spread fuel on a fire. Her comments during her father's funeral were classless. They were clearly intended to cast dispersion on the President in his absence after he provided many exceptional funeral service honors.

I hope you enjoy a retirement from politics. I, for one, and many like me, (don't underestimate how many we are) do not wish to consider any such pieces of correspondence on the Senator's legacy. His legacy will forever be pock marked by his final vindictive acts. I do not admire that. I wish to forget that. There is NOTHING in these experiences that would ever cause me to donate to the McCain Institute. I hope many others feel as I do.


Rebecca Ann Burke

Former County Co-Chair, Women for McCain/Palin
Former President, America First Federation
Tennessee Republican Party; State Executive Committeewoman, 2014-2018

Friday, March 22, 2019

What does fit mean in the job search and interview process? By Jaime Petkanics


January 3, 2013

During your job search, you’re probably not going to get a ton of feedback on why you weren’t hired for a particular role (here’s why). However, one of the most common reasons for not being selected is about “fit”. I myself have heard plenty of times that something “wasn’t the right fit” but it’s still a confusing statement. So what does fit mean in the job search and interview process?

Though I’ve tried not to use this reason during my years as a recruiter, I do now understand what it means. Here’s some insight…

There are a few factors that go into deciding whether someone is right for a job:

  • The first two parts are initially judged by the resume but then further pressed on during the interview.
    • For example, if I am applying to an Executive Assistant role and one of the daily tasks needed is “calendar management through Excel” and I have on my resume “Managed the calendars of multiple executives on a daily basis” then it appears as though I’ve checked the box on that. When I go into my interview, a good interviewer would probe further – “how many meetings per day would you schedule?” or “have you ever booked and schedule business travel?” Questions like this will allow the interviewer to understand the amount of depth I’ve done what I say I’ve done and if it translates across industries, companies, etc.
    • It’s the same things with skills. If I say I am proficient in Excel in my “skills” section of my resume, an interviewer might ask me “what type of formulas have you used in excel?” or “what types of models have you built?” They’re just going into more depth.
  • Now for the pesky quality known as “fit”…
    • It’s not so black and white. After the interviewer has gauged that you can do the job (per the above questions) they want to assess how you will go about doing the job.

So, what does fit mean? Fit (when it is used during the job search/interviewing process) really boils down to a few things:

  • Work “style” or approach
    • Do you get things done in a way that is really intense or more laid back? Do you like to get a lot of input from others or work more independently? Do you take a more creative approach or do things “by the book”?
    • Each company has a unique culture that dictates the preferred “approach” to work. Based on all the questions the interviewer asks you, they will make a judgment on if your work-style and approach will fit in with the way things are done within the company.
  • Personality fit/like-ability
    • This can be a bit arbitrary but it really does boil down to “does your interviewer like you”? Would they want to sit at the desk next to you? Would they want to go to lunch with you?
    • This isn’t something that interviewers readily admit to but it can influence their decision.
  • Company alignment
    • Does your attitude towards the company and what they do align with the attitude your interviewers have towards the company? Think about interviewing in the entertainment industry – say at HBO. Pretty much every person there has watched every HBO original series and is psyched about it. They probably want to hire people who are also really excited about them.

When it comes to fit, I don’t think you should ever try to “play the game”, figure out the right answers, and feed them to your interviewer. First of all, it’d be nearly impossible to figure out what the “right” answers are. Secondly, you want to work at a company that is the perfect FIT for you.

Honestly, that takes a ton of energy and doesn’t feel great. So if you get turned down based on fit, try to remember that it’s for the best. Just like in any relationship, you want to be with someone who wants to be with you. Take my word for it, you also want to be on a team and with a company who wants to hire you for exactly who you are.

The best communication style for a job interview By Jaime Petkanics


February 13, 2017

One of my most popular services right now is interview prep. During these sessions I cover interviewing strategy for tough questions, conduct a mock interview, and give feedback.

When it comes to feedback I share, there are usually two buckets: what someone says and how they say it.

The truth is that your tone and communication style matter in an interview. You could be the most qualified candidate in the world, but if you can’t get that across in a way that resonates, you’re not going to get the job.

On this topic, many people wonder how formal or casual they should be in an interview — and how much they should be themselves vs. saying what they think the other person wants them to say.

Here are my thoughts on this topic:

Level of formality depends on the company

Similar to what I recommend when writing cover letters or networking emails while job searching, I think it’s important to pay attention to the company’s communication style before you go into an interview.

In really formal or serious environments, you should be a bit more buttoned up and but in fun or quirky, it will be important to let some more personality through.

I always recommend checking out how the company communicates with their customers on their website, advertising, and social media channels. This will give you a good indication of their vibe and culture.

That being said, even with the most seemingly casual companies, always remember that you’re in a job interview so things like cursing, chewing gum, and super laid-back body language are always off limits.

Be yourself (if you were having dinner with someone’s parents)

Show personality without fully letting your guard down. Be charming but not inappropriate. Basically, be yourself on your best behavior.

My view on this is that you don’t want to pretend to be someone else in an interview. If you do that and get hired it means you’re going to have to pretend to be someone you’re not every single day on the job, which would take an insane amount of mental energy.

However, being yourself doesn’t mean just letting yourself go and saying whatever comes to mind.

My rule of thumb is to pretend that you’re having dinner with a friend or significant other’s parents, which means you are yourself, but maybe just a bit more careful than usual.

Share your accomplishments, but check your ego at the door

You know how there are some people in your life that you feel you don’t need to go out of your way to impress because they just get you? Interviewers do NOT fall into that category.

It is up to you to make sure you interviewer walks away from your chat knowing your big strengths, accomplishments, and the value you could add if you were to join their team.

However, that doesn’t mean all decorum goes at the window and you can just ramble off a laundry list of all the reasons you’re better than everyone else. Framing is EVERYTHING when it comes to talking about yourself.

For example, saying “one thing I’m really proud of is that I’ve been able to close roles in an average of X days, which is significantly faster than the team average, without sacrificing candidate quality” sounds a lot better than “I’m by far the best and fastest recruiter on my team.”

It’s more polished, more results-oriented, and shows more humility.

Don’t share your deepest, darkest weakness or biggest mistake

Having conducted tens of thousands of interviews, I do think authenticity is critical in an interview. You don’t want to sound like a robot or convey that you think you’re perfect.

Answering more negative interview questions is part of most interviews. Do open up about key learnings, mistakes made, and areas you’ve worked on, but also keep your guard up.

When asked about a big mistake, don’t give your biggest. When asked about a weakness, don’t give one that you know is absolutely critical to the job… even if it’s the truth (though in that case, I’d consider why are you interviewing for that job to begin with).

Be clear, and share only the most relevant details

When you’re talking to someone who doesn’t know you that well, you need to explain things in a way that is really clear and not unnecessarily complicated. Err on the side of spelling things out and give plenty of examples to back up what you’re saying.

However, not all details are relevant details. For example, your interviewer likely doesn’t care about every internal nuance to your organization.

They simply want to know what you worked on, your results, and who you partnered with. Don’t pepper them with tons of details unless they help you to achieve your ultimate goal in some way.

Your goal in an interview is to prove you can do the job, do it really well, and do it in a way that aligns with the culture of the company and team you’re interviewing with. That’s it!

I hope this post helps you determine an appropriate, clear, and impressive tone and communication style before going into your next job interview.

Monday, March 18, 2019

4 Proven Customer Retention Strategies [Increase Profits by 25-95%] By Melonie Dodaro


customer retention

There’s so much emphasis on new forms of communication, contact, and customer service. But when it comes to clients returning to your business again and again, old-school strategies are more important than ever. That’s because repeat clients hold a lot of potential value for future profits and revenue—and they’re a lot easier to convert than brand-new clients.

Customer retention doesn’t have to be complex; in fact, there’s a simple four-part strategy that’s easy to implement and use. It involves making the experience for the customer valuable, simple, impactful, and personal.

How can you improve retention, and ultimately improve your business? This graphic helps you discover a process that works.

4 Proven Customer Retention Strategies infographic

Graphic and intro provided by and included with permission from Salesforce.

It’s Easier to Get Sales from Existing Customers Than a New Customer

Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers.

Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers.

When you combine this knowledge with your actual probability of converting an existing customer (around 60 to 70%) to the much smaller probability of converting a new customer (about 5 to 20%), it should be clear that your energy and resources are best focused on keeping the customers that you already have.

In fact, you can increase your profits by 25 to 95% just by increasing customer retention rates by 5%.

Even small improvements in customer retention can have a significant impact on your bottom line.

Below is a great example of just how powerful a good customer retention strategy can be. Customer experience pioneer Lori Carr shares her expertise and how she helped Citrix Online realize $9M in revenue in just one year with a solid customer retention strategy.

Whether you’re a mid-sized company or a Fortune 200 enterprise, customer retention and expansion are survival priorities in today’s business environment, and increasing retention is a core strategy for remaining competitive and growing a company. There’s a paradigm shift happening now as it relates to your current customers’ perceived value and the direct link it has on profitable revenues —- and it goes way beyond the lip service promises we’ve been hearing over the past few years.

Based on statistics from Gartner, Marketing Metrics, Bain and others, we know that current customers make up the majority of future revenues. I think one of the things we need to do, as customer experts, is to talk about retention as the most overlooked, untapped revenue streams of our time — the “new” sales strategy, if you will — and how we can create and prove significant financial gain from improved retention. One top-tier cloud company, Citrix Online, realized a $9M preservation of revenue in just one year when they turned around a 2% loss in customer retention. Read about their successful approach in this Citrix Online Case Study.

Lori Carr is a customer experience pioneer and veteran consultant in the customer experience space. She’s held a number of executive practitioner roles and served a consultant to Fortune 200 companies and recognized brands like Bombardier Aerospace, Metlife, Monster and The For more about Lori, visit her website at Lori Carr Associates.

But just as there are benefits to having a good customer retention strategy, there are also consequences that come by ignoring or mistreating those same customers.

Did you know that 68% of customers will leave brands they feel are indifferent to them?

You don’t want to be one of those brands.

4-Part Strategy To Improve Customer Retention

The above infographic shares four key, yet simple strategies that you can incorporate into your customer retention plan to increase your sales.

4-Part Strategy To Improve Customer Retention

1. Make it Valuable – This key point is something that I am constantly addressing in my content because I cannot stress enough just how important it is to the success of your business.

When you are creating and sharing content, remember that people (including previous customers) will be thinking “what’s in it for me”. So you need to consistently provide them with value that they cannot get anywhere else. You need to show them that you are the trusted expert that they can rely on.

2. Make it Simple – Your customers are bombarded with so much each day that they will only give most social media posts, content, webinars and emails a quick initial glance (even if they really like your stuff). If it is not simple for them to see the value right away, you will lose your opportunity.

You also want to make it easy for them to take advantage of any offers you share with them, so don’t make them jump through hoops to grab your newest report or use your latest coupon.

Always keep it simple.

3. Make an Impact – Once you have your customer’s attention, don’t waste it!

At every opportunity, you should be looking for ways that you can make a positive impact on your customers. Whether it is your amazing customer service, helpful content or an easy to navigate, mobile website, find ways to show them that their experience with your brand matters to you.

4. Make it Personal – The age of social media has made it significantly easier to find ways to personalize your customer’s experience when they engage with you and your brand. There are many ways that you can add that personal touch.

On social media, when responding to engagement, use the person’s first name when replying to them. Let them know that you are engaged and want to have a conversation with them, one-on-one.

Where possible include a first name in your emails and make sure the content in your emails speaks to a single person at a time. (For example, using you and yours.)

If you really want to add that little something extra, consider writing your customers hand written thank you notes or sending cards for special occasions.

If you really want to add that little something extra, consider writing your customers hand written thank you notes or sending cards for special occasions.If handwritten notes aren’t a practical option for you, try sending custom thank you cards using a service such as SendOutCards.

Wrapping Up

If you want to take your business to the next level, focus first on building relationships with (and satisfying) your existing customers. They are not a number or a drain on your resources, they are in fact your bread and butter and the biggest supporters you have to help you bring in new business.

So treat them with the respect and care they deserve.

Do you have a planned customer retention strategy for your business? I’d love to hear from you in the comments below what has and hasn’t worked with retaining customers in your business.

Friday, March 15, 2019

Dear Jewish-American Leftists: It’s Time For a Talk: You have the power to determine how history will judge us. By Valerie Sobel


March 13, 2019

From one Jew to another. From one parent/grandparent to another. From one who utters “Never Again!” to another. From one witnessing the vile anti-Semitic floats in Belgian parades to another. From one in horror watching the U.K. descend into 100 monthly anti-Semitic incidents to another. And from one seeing, in disbelief, the rise of anti-Semitism in the U.S. to another. We may not agree on much else, but this outrage we have in common.

You are the resounding 72-74% majority of the 5.4 Million American Jewry who have backed the Democratic Party since the sun has risen in the East. We get it; you’re for minority rights because you will forever identify as a minority. You’re forever for JFK , even though his brand of liberalism is long gone and has actually morphed into modern conservatism. You’re forever for FDR, even though it was the Republican Ronald Reagan who delivered approximately 3,000,000 Soviet Jews from bondage of Anti-Semitic leftist oppression.

The Democratic Party of the 1950s was the party of the underdog, and you’re forever the underdog, in your mind, in your memory and by virtue of our tiny demographic. Your parents and grandparents have been married to the Democratic party since before you were born, and you can’t let go of what has been engrained in you with mother’s milk. Understandable.

Today is 2019, not the 1950s. And after the devastating failure of your Party to stand with you (as Jews) unequivocally against the rabid Nazi-era anti-Semitism of Democratic Congresswoman Omar, you stand in the final hour of a critical decision, depleted of all excuses for your political loyalty. And you know it.

We’re in the Situation Room of the 11th hour. Let’s connect all the dots together.

First, your history:

• At the UN, your favorite President Barack Obama, famously called for Israel to return to 1967 Borders. You said nothing and continued to exalt his virtue. 
• The same man orchestrated UN’s resolution #2334, de facto proclaiming most of Israel illegitimate in Jewish hands. You said nothing and continued to exalt his virtue. 
• On his way out of office, the same Democratic POTUS released a whopping $150 Billion to the mullahs of Iran who have a single clearly stated goal; washing Israel out to sea with their nukes. You said nothing and continued to sing the 44th praises. 
• You watched as Obama whispered to French President Sarkozy “…You are sick of him, but I have to work with him every day.”, mocking PM Benjamin Netenyahu of Israel. You said nothing and continued to applaud Obama. 
• You watched the spiraling souring of America-Israel relations under Obama’s leadership. You said nothing and continued the love affair with Obama. 
• You knew of Obama’s $350,000 interference in Israel’s national election to subvert the democratic process. You looked the other way and said nothing. 
• You never once heard the word “Jihad” leave Obama’s lips when describing Islamic terror attacks against Jews in France. You said nothing and continued to praise him in your liberal synagogues.

…Because Obama is your guy. Because he had the visible color of the underdog. Because the Democratic party is the perceived home of your ancestors.

Those ancestors are dead, but here is your record:

• President Donald Trump, by virtue of the American Embassy move, underscores Jerusalem as the Capital of Israel. You instantly end your supine silence and find your voice in loud opposition to the most logical, lawful, courageous and Israel-loving politic. With trembling knees, you proclaim “he’s angering the Arabs” in your posturing speeches on Shul Bimahs, in schools, social media and in endless editorials. When WW3 failed to occur, you retreat back to your silence, having sufficiently defamed the President. 
• President Trump reaffirms a record-setting annual budget of $4 Billion to Israel, including a $200M increase in 2019, for the next 10 years for a total of $40 Billion. What do you do? You bash the President in choir with CNN. 
• President Trump defunds Israel-denying UNRWA. You continue to bash the President.
• President Trump defunds murderous Mahmoud Abbas to the tune of $250 Million per year. You continue to bash the President. 
• You watch Trump’s appointee Nikki Haley staunchly defend Israel at the UN, time and time again. Speaking against UN’s anti-Israel biases & infinite resolutions of condemnation, like no one has ever before, Trump’s envoy to the UN stuns the world with her courage. Yet you continue to bash the President. 
• President Trump stands alone against feckless Europe in ending the disastrous Obama era of Nuclear Appeasement with Iran, undoing the damage done by the your favorite ex-President. Ignoring this courageous unpopular move and Iran’s devotion to the annihilation of the Jewish people as its number one cause, you continue to bash the President. 
• In every State of the Union and UN address, you hear President Trump exalt Israel, condemn the Holocaust, and explicitdly exclaim the non-negotiated American support for Israel under his administration. Backed not by his words, but by his deeds! ….You? You continue to bash the President. 
Holocaust Survivors and American religious Jewry unreservedly embrace the President with warm support and voter presence. Speaking at Trump’s commemorations of Jewish events & important dates, celebrating Hannukah with singing and candle lighting by Trump grandchildren and children, in full view to the world from the White House. First occurrences ever in history! And you? You continue to bash the President. 
• You know of Trump Family long-standing personal financial support for Israel, Fred Trump’s designation of NY buildings for subsidization of Post-Holocaust Jews, complete with a funded synagogue inside. But you continue to bash the President. 
• In August of 2015, Donald Trump's own private jet carried a critically ill 3-year-old Jewish boy from California to New York for medical treatment, when commercial airline refused to fly him. You? You continue to bash the President. 
• You’ve even watched the First Daughter, The First observantly Jewish Daughter of the Oval Office (another first in history!) pray at Jerusalem’s Wailing Wall, along with her father, the grandfather of this, de facto, First Jewish Family that every Friday night observes Shabbat. Amazingly, you continue to bash the President to the sound of the CNN drum. 
• You, the liberal Jews of America, continue to bash the man who has never once said, let alone done, anything remotely anti-Semitic. You go as far as partaking in discussions and events that compare Trump to Hitler and the KKK. You sign petitions and you echo the cherry-picked sound-bytes of MSNBC’s three-year smear campaign.

How you vote and what you do:

• You vote for the party of Louis Farrakhan, who only months ago called you “termites”! 
• You vote for the party whose elected politicians announce that you have duel loyalty, the oldest most vilifying anti-Semitic charge of genocidal racism.
• You vote for the party that can’t remove a repeatedly outspoken rabid anti-Semite from membership in the Foreign Affairs Committee, which sets policy with Israel and its friendly neighbors. 
• You vote for the party that dilutes and shoves its unhinged pre-Holocaust brand of anti-Semitism under the table, unable to pass a simple resolution against their hate of YOU. 
• While chanting anti-Trump slogans, you march with anti-Israel activitist Linda Sarsour and Tamika Mallory, women who rub shoulders with Farakkhan & Al Sharpton, men who proclaim your children to be “Satanic Jews”. 
• You vote for the party of Bernie Sanders, the man who defends Omar’s anti-Semitism and Palestinian militancy against Israel’s citizens. The same Socialist Sanders who once falsely accused Israel of a 10,000 dead-Palestinians genocide. The same Sanders who thinks your children “standing in queues for food is a good idea”. 
• Astonishingly, you lend your vote to the party of BDS advocacy against Israel...!
• You stand shoulder to shoulder with the likes of Alexandria Ocasio-Cortez, who praises Jeremy Corbyn, accuses Israel of occupation, and now stands in official support of Congresswoman Omar. 
• You even vote for the party whose elected officials tell you (the Jews) that you and your ilk have “hypnotized the world”...! 
• You vote with the party whose elected official may be in violation of a federal statute for fundraising for two Muslim Brotherhood charities and its affiliates. Same officials who participate as keynote speakers at events for the Muslim Brotherhood affiliated groups IRUSA and CAIR. 
• You vote for the party whose loyal College Campus Academia ubiquitously advances anti-Israel positions & Israel Apartheid weeks, and writes endless editorial pages against Israel’s “aggression”. The piously liberal Academia that prevents Israeli speakers from speaking on campuses. The Academia that poisonously convinced your children that bashing Israel does not amount to anti-Semitism. 
• You vote for the party that morally equates Israel to terror groups and Islamic countries of horrendous human rights abuses. 
• You vote for the party whose right arm, the media, exalts the Palestinian cause vis-à-vis Hamas terror on Israeli borders and streets. 
• You vote “democrat” alongside anti-Israel groups like Jewish Voices for Peace, J-Street and George Soros. 
• You vote for the party, whose members tried to shamelessly tie the Pittsburgh murders to President Trump and even tried to prevent him from visiting the aftermath. 
• You voted for Hillary Clinton, Democratic Presidential for 2016, who by her own admission, was mentored by KKK member Senator Byrd. Photographed and videoed kissing the man while he was alive and proudly eulogizing him at his funeral. 
• You vote for the party that gave us the KKK, David Duke and white supremacy. All the while, relentlessly brainwashing the public to tie this Democrat evil to the Republicans. 
• You vote for the party that continues to ridicule and defame President Trump in order to keep the hate in you alive. 
• You vote for the party that unanimously voted against Lincoln’s abolishment of slavery, championed by the Republicans. 
• You vote for the party that stood against the 1964 Act for Civil Rights aimed to benefit American blacks. 
• You vote against the party (GOP) who elected first ever African American Senators. 
• You vote against the Republican Party that just championed and passed the anti-BDS measure with notable Democrats in dissent.

Going back to its Ku Klux Klan and Jim Crow days, the beloved Democrat Party of your ancestors has always been a hotbed of antisemitism — a party that has, for decades, tolerated and feted Louis Farrakhan while embracing Rev. Al Sharpton. A Party that is now in the firm grip of Congresswomen Tlaib, Omar and AOC. A party that is breaking free from the hiding of its genetic antisemitism.

So it isn’t the disenfranchised, marginalized-by-all 10,000 white supremacists (your party’s own embryo) you should be worried about. It’s the sweeping reach of the politically “correct” anti-Semitic Democratic Party into our collective psyche, our culture, our schools, our social norms, and our public opinion you should be disturbed about. Millions of malleable minds ingesting normalized anti-Semitism is a far greater threat to your children’s future than a one-time march of a unanimously hated group of thugs.

Your Party has failed you. It failed everyone it pretends to champion with its empty but loud rhetoric: the middle class, the minorities and the poor. It has conditioned you to see yourself not as proud Jews, but as underdogs only, indoctrinated to believe in the Democratic Party’s deliverance, irrespective of its dismal track record. Like you, this is the brainwash much of Soviet Jewish citizenry under the Proletariat of the old Soviet Union bought into, only a few decades earlier.

“Divisive” is not the work of the most Jewish President U.S. of A. has ever elected, but the push of Democratic Party’s agenda that thrives on three wings of hate: “Blame it on the Evangelicals”, “Blame it on the Russians” and “Blame it on Trump”. The party which now officially and proudly adds the 4th wing of hate to their platform, the one that you can’t run from or double-talk against; “Blame it on the Jews”.

Your visceral hate has been meticulously cultivated by the daily brainwash of the Democratic Party’s liberal media. In 2016, the Democratic Party received a total donation of $1,020,816, given by 1,160 employees of the three major broadcast television networks (NBC, CBS, ABC), while the Republican Party received only $142,863 via 193 donations from employees of these same organizations. And that's before we mention CNN and its boss who is toying with the idea of running for Democratic leadership. Are we tying the dots yet?

You stand with the party that has exhumed every hatred & division across racial & identity lines known to man. All to secure your loyalty and obedience as the perpetual underdog.

Today, in March 2019, you stand with the party that’s incapable of taking the smallest symbolic stand against anti-Semitism, let alone eradicate it from its ranks.

You stand with the party that stands against you.

You stand with the party that continues to elect Islamic and anti-Semitic politicians who propagate anti-Semitism proudly, even though your voter ballots are too few to matter to them in any election.

Yet, you stand against the party who takes up your cause and shows unequivocal support for Israel, and whose President wakes up to daily abuse for his pro-Israel, pro-Jewish stance, all despite your hate of him and your utterly insignificant voter power.

You’ve been duped. But believing a lie is easier than admitting you’ve been lied to. There’s no longer any ambiguity or defensibility of the Democratic Party and we all know it. They have sold you out, because your numbers are insignificant in the voting booth. And because another minority they can’t upset provides them with a much bigger voting block. You have a choice to continue on this path of self-desecration, dragging the rest of us to 1930s Germany with you, or you can walk away now, before the next election.

Your other option, to comfortably retreat right back into the lazy boy of your trembling Jewish knees and once again vote Democrat in 2020, still remains. Telling yourself the same old lie “Everyone is anti-Semitic. Why change?”

Just remember this; When you’re no longer at the dinner table, you’re on the menu. And you’re certainly no longer at the dinner table with the Democratic Party, Islam is.

What legacy are you leaving your grandchildren? The legacy of the new but all-too-familiar German Jews with heads in the sand? Or the legacy of the 21st Century American Maccabees? Your clock is running out.

As the majority block of the collective American Jewish vote, you have the power to determine how history and all our children judge us. Make the right choice.

Wednesday, March 13, 2019

How to Create a LinkedIn Company Page By Melonie Dodaro


You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have written about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.

Even though you may not generate a lot of business when you create a LinkedIn Company Page, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and the ability to generate new leads, there are a number of reasons and benefits as to why you should have one for your company:

  • It looks professional. Whether you are a large company or a one-man show, if a potential prospect, customer or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your credibility in your industry.
  • No more grey box. Having a completed LinkedIn Company Page with a proper logo will ensure that your company is well represented and looks legitimate on your company page itself, and on both your own and your employees’ profile pages, or anywhere else it happens to show up in the search results.

  • More opportunities to be found. Having a company page, provides additional ways for prospects to find you and your content on LinkedIn.
  • Your employees can be connected to it. This provides you with great organic exposure, especially if you have a large company with many employees. In addition, your Company Page becomes a clickable link within each personal profile.
  • LinkedIn advertising. While LinkedIn advertising can be more expensive than other social platforms, you are able to highly target your ads to people that may not be spending time on other social platforms such as high-level executives. Getting your message in front of key decision makers could make it a worthy investment if you set up the right LinkedIn advertising campaign.

Now that you know why you need to create a LinkedIn Company Page, I will show you how to set one up and fully optimize it.

Create or Edit Your LinkedIn Company Page

To create a Company Page on LinkedIn, click on Work in the top navigation bar and at the bottom of the menu, click Create a Company Page +.

How to Create a LinkedIn Company Page

This opens up a page where you can begin the process of creating your LinkedIn Company Page.

Start by entering the name of your company. LinkedIn will let you know if that name is already used. If it is, you will need to modify it to something unused. You can easily do this by adding your location. Keep in mind that you are limited to 100 characters.

Adding your company name will auto-fill your LinkedIn Public URL using your company name. You can edit this, but it must still be something that has not already been used. Keep in mind that it is usually in your best interest to keep this as your company name, for ease and consistent branding.

Finally, you will need check the box to verify that you are an official representative of the company and click the Create page button.

How to Create a LinkedIn Company Page

Once you have created your page, you can go to the Overview section to fill out or update your details.

How to Create a LinkedIn Company Page

Start by adding a cover image. Simply click on the Update cover image icon. Here you can upload an image, reposition the image or delete it. When adding your cover image, it will look best at the correct image size of 1536 X 768 pixels.

How to Create a LinkedIn Company Page

Next add your company logo in the logo box. Simply click on the edit arrow beside the logo image box. For best results, your logo should be 300 X 300 pixels.

How to Create a LinkedIn Company Page

You can edit the name of your company page, by clicking the edit arrow beside your name.

How to Create a LinkedIn Company Page

Next you will need to add a company description. In order to publish your company page, you are required to include a company description. Your description must be between 250 and 2000 characters long, including spaces. I would advise you to use as many characters as possible.

When writing your description, shar information about your company, your products and services, but also include information about who your ideal clients are and the problems you solve for them. This is similar to when you write your Current Experience for your personal profile. Ensure that your description speaks to your ideal clients.

First, begin with a paragraph or two that highlights your company and anything that positions its credibility in your industry. Share the most compelling information about your company here. You can also provide information that highlights the benefits clients receive in working with your company.

You can also list the key products or services you provide. Be sure to also include a call to action at the bottom of your description. Tell people what you want them to do next.

How to Create a LinkedIn Company Page

In the next section you can add up to 20 specialties for your company. These are similar to skills on your personal profile. You want to think of keywords that reflect what your company offers and that you want to be found for.

Below this is an area where you can add some basic info about your company.

First add your company’s website. This is required in order to publish your company page.

You can then go on to fill out your Company size, Industry, Year founded and company type.

How to Create a LinkedIn Company Page

If you are based in a specific location or have more than one location, you can also add this in the locations section when you create a LinkedIn Company Page.

How to Create a LinkedIn Company Page

If your company runs any LinkedIn groups, you can add up to 3 of them under the Featured groups section.

How to Create a LinkedIn Company Page

Finally, you can set or change the language of your LinkedIn Company Page.

How to Create a LinkedIn Company Page

Example of a LinkedIn Company Page to Model

You can view my LinkedIn Company Page for Top Dog Social Media as a model to follow. Click here to view it. While you’re there, please click Follow to get more updates like this into your LinkedIn newsfeed.

You will notice that a lot of the content I include in the description section of the Top Dog Social Media company page can be found on the About page from my website. If you have an About Us page on your website, it will likely include the exact type of content that would be ideal for the description of your LinkedIn Company Page.

Adding Admins to Your LinkedIn Company Page

You can easily add or remove page administrators. To do this, click the Admin Tools dropdown menu, located on the right side of the top navigation bar. Once you open the dropdown menu, select Page admins.

How to Create a LinkedIn Company Page

This will open a pop-up window.

How to Create a LinkedIn Company Page

To add a new administrator, type the name of the person in the field provided. Their name and image will pop up. Click on this and then click Save changes in the bottom right corner. You must be connected to the person, in order to add them.

How to Create a LinkedIn Company Page

To remove an admin, simply click the Remove admin beside their name and click Save changes.

How to Create a LinkedIn Company Page

Engage and Add Your Employees to Your Company Page

After your LinkedIn Company Page is complete, begin by sharing it with your employees.

As your employees can be your best brand advocates, encourage them to add their current position at your company to their profile. This will automatically make them followers of your page and feature your LinkedIn Company Page right on their profile, helping to drive more traffic to it.

If you (or your employees) do not have a clickable link to your company page, start by going to your profile and scroll down to the Experience section.

Edit your current experience by removing the current company name that is there. In the Company field, begin by typing in your company’s name again. Now a name should pop up with your logo and info. Click on this. Edit anything else you would like to your current experience information and click save.

Now your company logo will appear on the top left side of your current experience. Both your company name and the logo, link directly to your company page, should anyone click on it.

How to Create a LinkedIn Company Page

Sharing Content on LinkedIn Company Pages

Once your LinkedIn Company Page is complete, you will want to add some valuable, high quality content to it. This will help you to build trust and establish your expertise with your potential or existing followers.

Posting an update on your company page is similar to posting a status update on your personal profile.

Go to Updates in the top navigation.

How to Create a LinkedIn Company Page

To post your update, add your text or a link to an article into the update box. You can also include images or a video to your post. Include two or three appropriate hashtags to your post. This will help your post show up in the search results for those search terms, even for people do not follow your company already. You can also tag an individual or company buy using an “@” symbol before their name.

How to Create a LinkedIn Company Page

Before hitting Post, you can also change who your post is shared with. You can set it to Public or a Targeted Audience. You can also change whether people can post comments, which I would advise you to do, as engagement requires two-way dialogue.

The different filters available to target your audience with include:

  • language
  • geography
  • job function
  • university
  • industry
  • company size
  • seniority level
How to Create a LinkedIn Company Page

In some cases, you may want to pin a specific update to the top of your page. To do this, click the three dots in the top right corner of any post and select Pin to top.

How to Create a LinkedIn Company Page

LinkedIn Company Page Analytics

LinkedIn also provides a helpful analytics tool within Company Pages. It is an excellent tool to not only help you understand who is following and visiting your page as well as what content is being engaged with most.

To check out your Company Analytics Page, go to your company page and click Analytics in the navigation. From there you can select from:

  • Visitors
  • Updates
  • Followers
How to Create a LinkedIn Company Page

Company Page Visitors

The Visitors page shows information about visitors who engage with your page. There are graphs that provide you with an overview of Traffic Metrics and Visitor Demographics.

For example, the visitor demographics can be set to different filters such as:

  • job function
  • country
  • region
  • seniority
  • industry
  • company size
How to Create a LinkedIn Company Page

Company Page Updates

The next section shows how people are engaging with your updates. It gives you highlights at the top of the page as well as more detailed engagement metrics. You can break it down by filters like:

  • impressions
  • unique impressions
  • clicks
  • likes
  • comments
  • shares
  • social engagement %
How to Create a LinkedIn Company Page

Company Page Followers

The last analytics page you can visit breaks down your page followers. You can see your follower highlights at the top of the page as well as your follower gains and your follower demographics. The demographics can be filtered by:

  • geography
  • job function
  • seniority
  • industry
  • company size
  • employment status

It is Easy to Create a LinkedIn Company Page

When you create a Company Page on LinkedIn, be sure to set reasonable goals or expectations about what it will help your business to achieve.

While having a LinkedIn Company Page is no longer a “nice to have” for most businesses, both time and money may be required to help it achieve your goals or expectations. Ultimately, your company page is one more place for potential prospects to learn more about your company and how you can help them overcome their specific problems or challenges.

Did you find this article on creating a LinkedIn Company Page helpful? Please share it on social media.