Friday, March 22, 2019

What does fit mean in the job search and interview process? By Jaime Petkanics

Source: http://www.prepary.com/what-does-fit-mean-in-the-job-search-and-interview-process/

January 3, 2013

During your job search, you’re probably not going to get a ton of feedback on why you weren’t hired for a particular role (here’s why). However, one of the most common reasons for not being selected is about “fit”. I myself have heard plenty of times that something “wasn’t the right fit” but it’s still a confusing statement. So what does fit mean in the job search and interview process?

Though I’ve tried not to use this reason during my years as a recruiter, I do now understand what it means. Here’s some insight…

There are a few factors that go into deciding whether someone is right for a job:

  • The first two parts are initially judged by the resume but then further pressed on during the interview.
    • For example, if I am applying to an Executive Assistant role and one of the daily tasks needed is “calendar management through Excel” and I have on my resume “Managed the calendars of multiple executives on a daily basis” then it appears as though I’ve checked the box on that. When I go into my interview, a good interviewer would probe further – “how many meetings per day would you schedule?” or “have you ever booked and schedule business travel?” Questions like this will allow the interviewer to understand the amount of depth I’ve done what I say I’ve done and if it translates across industries, companies, etc.
    • It’s the same things with skills. If I say I am proficient in Excel in my “skills” section of my resume, an interviewer might ask me “what type of formulas have you used in excel?” or “what types of models have you built?” They’re just going into more depth.
  • Now for the pesky quality known as “fit”…
    • It’s not so black and white. After the interviewer has gauged that you can do the job (per the above questions) they want to assess how you will go about doing the job.

So, what does fit mean? Fit (when it is used during the job search/interviewing process) really boils down to a few things:

  • Work “style” or approach
    • Do you get things done in a way that is really intense or more laid back? Do you like to get a lot of input from others or work more independently? Do you take a more creative approach or do things “by the book”?
    • Each company has a unique culture that dictates the preferred “approach” to work. Based on all the questions the interviewer asks you, they will make a judgment on if your work-style and approach will fit in with the way things are done within the company.
  • Personality fit/like-ability
    • This can be a bit arbitrary but it really does boil down to “does your interviewer like you”? Would they want to sit at the desk next to you? Would they want to go to lunch with you?
    • This isn’t something that interviewers readily admit to but it can influence their decision.
  • Company alignment
    • Does your attitude towards the company and what they do align with the attitude your interviewers have towards the company? Think about interviewing in the entertainment industry – say at HBO. Pretty much every person there has watched every HBO original series and is psyched about it. They probably want to hire people who are also really excited about them.

When it comes to fit, I don’t think you should ever try to “play the game”, figure out the right answers, and feed them to your interviewer. First of all, it’d be nearly impossible to figure out what the “right” answers are. Secondly, you want to work at a company that is the perfect FIT for you.

Honestly, that takes a ton of energy and doesn’t feel great. So if you get turned down based on fit, try to remember that it’s for the best. Just like in any relationship, you want to be with someone who wants to be with you. Take my word for it, you also want to be on a team and with a company who wants to hire you for exactly who you are.


The best communication style for a job interview By Jaime Petkanics

Source: http://www.prepary.com/communication-style-interviews/

February 13, 2017

One of my most popular services right now is interview prep. During these sessions I cover interviewing strategy for tough questions, conduct a mock interview, and give feedback.

When it comes to feedback I share, there are usually two buckets: what someone says and how they say it.

The truth is that your tone and communication style matter in an interview. You could be the most qualified candidate in the world, but if you can’t get that across in a way that resonates, you’re not going to get the job.

On this topic, many people wonder how formal or casual they should be in an interview — and how much they should be themselves vs. saying what they think the other person wants them to say.

Here are my thoughts on this topic:

Level of formality depends on the company

Similar to what I recommend when writing cover letters or networking emails while job searching, I think it’s important to pay attention to the company’s communication style before you go into an interview.

In really formal or serious environments, you should be a bit more buttoned up and but in fun or quirky, it will be important to let some more personality through.

I always recommend checking out how the company communicates with their customers on their website, advertising, and social media channels. This will give you a good indication of their vibe and culture.

That being said, even with the most seemingly casual companies, always remember that you’re in a job interview so things like cursing, chewing gum, and super laid-back body language are always off limits.

Be yourself (if you were having dinner with someone’s parents)

Show personality without fully letting your guard down. Be charming but not inappropriate. Basically, be yourself on your best behavior.

My view on this is that you don’t want to pretend to be someone else in an interview. If you do that and get hired it means you’re going to have to pretend to be someone you’re not every single day on the job, which would take an insane amount of mental energy.

However, being yourself doesn’t mean just letting yourself go and saying whatever comes to mind.

My rule of thumb is to pretend that you’re having dinner with a friend or significant other’s parents, which means you are yourself, but maybe just a bit more careful than usual.

Share your accomplishments, but check your ego at the door

You know how there are some people in your life that you feel you don’t need to go out of your way to impress because they just get you? Interviewers do NOT fall into that category.

It is up to you to make sure you interviewer walks away from your chat knowing your big strengths, accomplishments, and the value you could add if you were to join their team.

However, that doesn’t mean all decorum goes at the window and you can just ramble off a laundry list of all the reasons you’re better than everyone else. Framing is EVERYTHING when it comes to talking about yourself.

For example, saying “one thing I’m really proud of is that I’ve been able to close roles in an average of X days, which is significantly faster than the team average, without sacrificing candidate quality” sounds a lot better than “I’m by far the best and fastest recruiter on my team.”

It’s more polished, more results-oriented, and shows more humility.

Don’t share your deepest, darkest weakness or biggest mistake

Having conducted tens of thousands of interviews, I do think authenticity is critical in an interview. You don’t want to sound like a robot or convey that you think you’re perfect.

Answering more negative interview questions is part of most interviews. Do open up about key learnings, mistakes made, and areas you’ve worked on, but also keep your guard up.

When asked about a big mistake, don’t give your biggest. When asked about a weakness, don’t give one that you know is absolutely critical to the job… even if it’s the truth (though in that case, I’d consider why are you interviewing for that job to begin with).

Be clear, and share only the most relevant details

When you’re talking to someone who doesn’t know you that well, you need to explain things in a way that is really clear and not unnecessarily complicated. Err on the side of spelling things out and give plenty of examples to back up what you’re saying.

However, not all details are relevant details. For example, your interviewer likely doesn’t care about every internal nuance to your organization.

They simply want to know what you worked on, your results, and who you partnered with. Don’t pepper them with tons of details unless they help you to achieve your ultimate goal in some way.

Your goal in an interview is to prove you can do the job, do it really well, and do it in a way that aligns with the culture of the company and team you’re interviewing with. That’s it!

I hope this post helps you determine an appropriate, clear, and impressive tone and communication style before going into your next job interview.

Monday, March 18, 2019

4 Proven Customer Retention Strategies [Increase Profits by 25-95%] By Melonie Dodaro

Source: https://topdogsocialmedia.com/4-proven-customer-retention-strategies-increase-profits-25-95/

customer retention

There’s so much emphasis on new forms of communication, contact, and customer service. But when it comes to clients returning to your business again and again, old-school strategies are more important than ever. That’s because repeat clients hold a lot of potential value for future profits and revenue—and they’re a lot easier to convert than brand-new clients.

Customer retention doesn’t have to be complex; in fact, there’s a simple four-part strategy that’s easy to implement and use. It involves making the experience for the customer valuable, simple, impactful, and personal.

How can you improve retention, and ultimately improve your business? This graphic helps you discover a process that works.

4 Proven Customer Retention Strategies infographic

Graphic and intro provided by and included with permission from Salesforce.

It’s Easier to Get Sales from Existing Customers Than a New Customer

Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers.

Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers.

When you combine this knowledge with your actual probability of converting an existing customer (around 60 to 70%) to the much smaller probability of converting a new customer (about 5 to 20%), it should be clear that your energy and resources are best focused on keeping the customers that you already have.

In fact, you can increase your profits by 25 to 95% just by increasing customer retention rates by 5%.

Even small improvements in customer retention can have a significant impact on your bottom line.

Below is a great example of just how powerful a good customer retention strategy can be. Customer experience pioneer Lori Carr shares her expertise and how she helped Citrix Online realize $9M in revenue in just one year with a solid customer retention strategy.

Whether you’re a mid-sized company or a Fortune 200 enterprise, customer retention and expansion are survival priorities in today’s business environment, and increasing retention is a core strategy for remaining competitive and growing a company. There’s a paradigm shift happening now as it relates to your current customers’ perceived value and the direct link it has on profitable revenues —- and it goes way beyond the lip service promises we’ve been hearing over the past few years.

Based on statistics from Gartner, Marketing Metrics, Bain and others, we know that current customers make up the majority of future revenues. I think one of the things we need to do, as customer experts, is to talk about retention as the most overlooked, untapped revenue streams of our time — the “new” sales strategy, if you will — and how we can create and prove significant financial gain from improved retention. One top-tier cloud company, Citrix Online, realized a $9M preservation of revenue in just one year when they turned around a 2% loss in customer retention. Read about their successful approach in this Citrix Online Case Study.

Lori Carr is a customer experience pioneer and veteran consultant in the customer experience space. She’s held a number of executive practitioner roles and served a consultant to Fortune 200 companies and recognized brands like Bombardier Aerospace, Metlife, Monster and The Streee.com. For more about Lori, visit her website at Lori Carr Associates.

But just as there are benefits to having a good customer retention strategy, there are also consequences that come by ignoring or mistreating those same customers.

Did you know that 68% of customers will leave brands they feel are indifferent to them?

You don’t want to be one of those brands.

4-Part Strategy To Improve Customer Retention

The above infographic shares four key, yet simple strategies that you can incorporate into your customer retention plan to increase your sales.

4-Part Strategy To Improve Customer Retention

1. Make it Valuable – This key point is something that I am constantly addressing in my content because I cannot stress enough just how important it is to the success of your business.

When you are creating and sharing content, remember that people (including previous customers) will be thinking “what’s in it for me”. So you need to consistently provide them with value that they cannot get anywhere else. You need to show them that you are the trusted expert that they can rely on.

2. Make it Simple – Your customers are bombarded with so much each day that they will only give most social media posts, content, webinars and emails a quick initial glance (even if they really like your stuff). If it is not simple for them to see the value right away, you will lose your opportunity.

You also want to make it easy for them to take advantage of any offers you share with them, so don’t make them jump through hoops to grab your newest report or use your latest coupon.

Always keep it simple.

3. Make an Impact – Once you have your customer’s attention, don’t waste it!

At every opportunity, you should be looking for ways that you can make a positive impact on your customers. Whether it is your amazing customer service, helpful content or an easy to navigate, mobile website, find ways to show them that their experience with your brand matters to you.

4. Make it Personal – The age of social media has made it significantly easier to find ways to personalize your customer’s experience when they engage with you and your brand. There are many ways that you can add that personal touch.

On social media, when responding to engagement, use the person’s first name when replying to them. Let them know that you are engaged and want to have a conversation with them, one-on-one.

Where possible include a first name in your emails and make sure the content in your emails speaks to a single person at a time. (For example, using you and yours.)

If you really want to add that little something extra, consider writing your customers hand written thank you notes or sending cards for special occasions.

If you really want to add that little something extra, consider writing your customers hand written thank you notes or sending cards for special occasions.If handwritten notes aren’t a practical option for you, try sending custom thank you cards using a service such as SendOutCards.

Wrapping Up

If you want to take your business to the next level, focus first on building relationships with (and satisfying) your existing customers. They are not a number or a drain on your resources, they are in fact your bread and butter and the biggest supporters you have to help you bring in new business.

So treat them with the respect and care they deserve.

Do you have a planned customer retention strategy for your business? I’d love to hear from you in the comments below what has and hasn’t worked with retaining customers in your business.

Friday, March 15, 2019

Dear Jewish-American Leftists: It’s Time For a Talk: You have the power to determine how history will judge us. By Valerie Sobel

Source: https://www.frontpagemag.com/fpm/273133/dear-jewish-american-leftists-its-time-talk-valerie-sobel

March 13, 2019


From one Jew to another. From one parent/grandparent to another. From one who utters “Never Again!” to another. From one witnessing the vile anti-Semitic floats in Belgian parades to another. From one in horror watching the U.K. descend into 100 monthly anti-Semitic incidents to another. And from one seeing, in disbelief, the rise of anti-Semitism in the U.S. to another. We may not agree on much else, but this outrage we have in common.

You are the resounding 72-74% majority of the 5.4 Million American Jewry who have backed the Democratic Party since the sun has risen in the East. We get it; you’re for minority rights because you will forever identify as a minority. You’re forever for JFK , even though his brand of liberalism is long gone and has actually morphed into modern conservatism. You’re forever for FDR, even though it was the Republican Ronald Reagan who delivered approximately 3,000,000 Soviet Jews from bondage of Anti-Semitic leftist oppression.

The Democratic Party of the 1950s was the party of the underdog, and you’re forever the underdog, in your mind, in your memory and by virtue of our tiny demographic. Your parents and grandparents have been married to the Democratic party since before you were born, and you can’t let go of what has been engrained in you with mother’s milk. Understandable.

Today is 2019, not the 1950s. And after the devastating failure of your Party to stand with you (as Jews) unequivocally against the rabid Nazi-era anti-Semitism of Democratic Congresswoman Omar, you stand in the final hour of a critical decision, depleted of all excuses for your political loyalty. And you know it.

We’re in the Situation Room of the 11th hour. Let’s connect all the dots together.

First, your history:

• At the UN, your favorite President Barack Obama, famously called for Israel to return to 1967 Borders. You said nothing and continued to exalt his virtue. 
• The same man orchestrated UN’s resolution #2334, de facto proclaiming most of Israel illegitimate in Jewish hands. You said nothing and continued to exalt his virtue. 
• On his way out of office, the same Democratic POTUS released a whopping $150 Billion to the mullahs of Iran who have a single clearly stated goal; washing Israel out to sea with their nukes. You said nothing and continued to sing the 44th praises. 
• You watched as Obama whispered to French President Sarkozy “…You are sick of him, but I have to work with him every day.”, mocking PM Benjamin Netenyahu of Israel. You said nothing and continued to applaud Obama. 
• You watched the spiraling souring of America-Israel relations under Obama’s leadership. You said nothing and continued the love affair with Obama. 
• You knew of Obama’s $350,000 interference in Israel’s national election to subvert the democratic process. You looked the other way and said nothing. 
• You never once heard the word “Jihad” leave Obama’s lips when describing Islamic terror attacks against Jews in France. You said nothing and continued to praise him in your liberal synagogues.

…Because Obama is your guy. Because he had the visible color of the underdog. Because the Democratic party is the perceived home of your ancestors.

Those ancestors are dead, but here is your record:

• President Donald Trump, by virtue of the American Embassy move, underscores Jerusalem as the Capital of Israel. You instantly end your supine silence and find your voice in loud opposition to the most logical, lawful, courageous and Israel-loving politic. With trembling knees, you proclaim “he’s angering the Arabs” in your posturing speeches on Shul Bimahs, in schools, social media and in endless editorials. When WW3 failed to occur, you retreat back to your silence, having sufficiently defamed the President. 
• President Trump reaffirms a record-setting annual budget of $4 Billion to Israel, including a $200M increase in 2019, for the next 10 years for a total of $40 Billion. What do you do? You bash the President in choir with CNN. 
• President Trump defunds Israel-denying UNRWA. You continue to bash the President.
• President Trump defunds murderous Mahmoud Abbas to the tune of $250 Million per year. You continue to bash the President. 
• You watch Trump’s appointee Nikki Haley staunchly defend Israel at the UN, time and time again. Speaking against UN’s anti-Israel biases & infinite resolutions of condemnation, like no one has ever before, Trump’s envoy to the UN stuns the world with her courage. Yet you continue to bash the President. 
• President Trump stands alone against feckless Europe in ending the disastrous Obama era of Nuclear Appeasement with Iran, undoing the damage done by the your favorite ex-President. Ignoring this courageous unpopular move and Iran’s devotion to the annihilation of the Jewish people as its number one cause, you continue to bash the President. 
• In every State of the Union and UN address, you hear President Trump exalt Israel, condemn the Holocaust, and explicitdly exclaim the non-negotiated American support for Israel under his administration. Backed not by his words, but by his deeds! ….You? You continue to bash the President. 
Holocaust Survivors and American religious Jewry unreservedly embrace the President with warm support and voter presence. Speaking at Trump’s commemorations of Jewish events & important dates, celebrating Hannukah with singing and candle lighting by Trump grandchildren and children, in full view to the world from the White House. First occurrences ever in history! And you? You continue to bash the President. 
• You know of Trump Family long-standing personal financial support for Israel, Fred Trump’s designation of NY buildings for subsidization of Post-Holocaust Jews, complete with a funded synagogue inside. But you continue to bash the President. 
• In August of 2015, Donald Trump's own private jet carried a critically ill 3-year-old Jewish boy from California to New York for medical treatment, when commercial airline refused to fly him. You? You continue to bash the President. 
• You’ve even watched the First Daughter, The First observantly Jewish Daughter of the Oval Office (another first in history!) pray at Jerusalem’s Wailing Wall, along with her father, the grandfather of this, de facto, First Jewish Family that every Friday night observes Shabbat. Amazingly, you continue to bash the President to the sound of the CNN drum. 
• You, the liberal Jews of America, continue to bash the man who has never once said, let alone done, anything remotely anti-Semitic. You go as far as partaking in discussions and events that compare Trump to Hitler and the KKK. You sign petitions and you echo the cherry-picked sound-bytes of MSNBC’s three-year smear campaign.

How you vote and what you do:

• You vote for the party of Louis Farrakhan, who only months ago called you “termites”! 
• You vote for the party whose elected politicians announce that you have duel loyalty, the oldest most vilifying anti-Semitic charge of genocidal racism.
• You vote for the party that can’t remove a repeatedly outspoken rabid anti-Semite from membership in the Foreign Affairs Committee, which sets policy with Israel and its friendly neighbors. 
• You vote for the party that dilutes and shoves its unhinged pre-Holocaust brand of anti-Semitism under the table, unable to pass a simple resolution against their hate of YOU. 
• While chanting anti-Trump slogans, you march with anti-Israel activitist Linda Sarsour and Tamika Mallory, women who rub shoulders with Farakkhan & Al Sharpton, men who proclaim your children to be “Satanic Jews”. 
• You vote for the party of Bernie Sanders, the man who defends Omar’s anti-Semitism and Palestinian militancy against Israel’s citizens. The same Socialist Sanders who once falsely accused Israel of a 10,000 dead-Palestinians genocide. The same Sanders who thinks your children “standing in queues for food is a good idea”. 
• Astonishingly, you lend your vote to the party of BDS advocacy against Israel...!
• You stand shoulder to shoulder with the likes of Alexandria Ocasio-Cortez, who praises Jeremy Corbyn, accuses Israel of occupation, and now stands in official support of Congresswoman Omar. 
• You even vote for the party whose elected officials tell you (the Jews) that you and your ilk have “hypnotized the world”...! 
• You vote with the party whose elected official may be in violation of a federal statute for fundraising for two Muslim Brotherhood charities and its affiliates. Same officials who participate as keynote speakers at events for the Muslim Brotherhood affiliated groups IRUSA and CAIR. 
• You vote for the party whose loyal College Campus Academia ubiquitously advances anti-Israel positions & Israel Apartheid weeks, and writes endless editorial pages against Israel’s “aggression”. The piously liberal Academia that prevents Israeli speakers from speaking on campuses. The Academia that poisonously convinced your children that bashing Israel does not amount to anti-Semitism. 
• You vote for the party that morally equates Israel to terror groups and Islamic countries of horrendous human rights abuses. 
• You vote for the party whose right arm, the media, exalts the Palestinian cause vis-à-vis Hamas terror on Israeli borders and streets. 
• You vote “democrat” alongside anti-Israel groups like Jewish Voices for Peace, J-Street and George Soros. 
• You vote for the party, whose members tried to shamelessly tie the Pittsburgh murders to President Trump and even tried to prevent him from visiting the aftermath. 
• You voted for Hillary Clinton, Democratic Presidential for 2016, who by her own admission, was mentored by KKK member Senator Byrd. Photographed and videoed kissing the man while he was alive and proudly eulogizing him at his funeral. 
• You vote for the party that gave us the KKK, David Duke and white supremacy. All the while, relentlessly brainwashing the public to tie this Democrat evil to the Republicans. 
• You vote for the party that continues to ridicule and defame President Trump in order to keep the hate in you alive. 
• You vote for the party that unanimously voted against Lincoln’s abolishment of slavery, championed by the Republicans. 
• You vote for the party that stood against the 1964 Act for Civil Rights aimed to benefit American blacks. 
• You vote against the party (GOP) who elected first ever African American Senators. 
• You vote against the Republican Party that just championed and passed the anti-BDS measure with notable Democrats in dissent.

Going back to its Ku Klux Klan and Jim Crow days, the beloved Democrat Party of your ancestors has always been a hotbed of antisemitism — a party that has, for decades, tolerated and feted Louis Farrakhan while embracing Rev. Al Sharpton. A Party that is now in the firm grip of Congresswomen Tlaib, Omar and AOC. A party that is breaking free from the hiding of its genetic antisemitism.

So it isn’t the disenfranchised, marginalized-by-all 10,000 white supremacists (your party’s own embryo) you should be worried about. It’s the sweeping reach of the politically “correct” anti-Semitic Democratic Party into our collective psyche, our culture, our schools, our social norms, and our public opinion you should be disturbed about. Millions of malleable minds ingesting normalized anti-Semitism is a far greater threat to your children’s future than a one-time march of a unanimously hated group of thugs.

Your Party has failed you. It failed everyone it pretends to champion with its empty but loud rhetoric: the middle class, the minorities and the poor. It has conditioned you to see yourself not as proud Jews, but as underdogs only, indoctrinated to believe in the Democratic Party’s deliverance, irrespective of its dismal track record. Like you, this is the brainwash much of Soviet Jewish citizenry under the Proletariat of the old Soviet Union bought into, only a few decades earlier.

“Divisive” is not the work of the most Jewish President U.S. of A. has ever elected, but the push of Democratic Party’s agenda that thrives on three wings of hate: “Blame it on the Evangelicals”, “Blame it on the Russians” and “Blame it on Trump”. The party which now officially and proudly adds the 4th wing of hate to their platform, the one that you can’t run from or double-talk against; “Blame it on the Jews”.

Your visceral hate has been meticulously cultivated by the daily brainwash of the Democratic Party’s liberal media. In 2016, the Democratic Party received a total donation of $1,020,816, given by 1,160 employees of the three major broadcast television networks (NBC, CBS, ABC), while the Republican Party received only $142,863 via 193 donations from employees of these same organizations. And that's before we mention CNN and its boss who is toying with the idea of running for Democratic leadership. Are we tying the dots yet?

You stand with the party that has exhumed every hatred & division across racial & identity lines known to man. All to secure your loyalty and obedience as the perpetual underdog.

Today, in March 2019, you stand with the party that’s incapable of taking the smallest symbolic stand against anti-Semitism, let alone eradicate it from its ranks.

You stand with the party that stands against you.

You stand with the party that continues to elect Islamic and anti-Semitic politicians who propagate anti-Semitism proudly, even though your voter ballots are too few to matter to them in any election.

Yet, you stand against the party who takes up your cause and shows unequivocal support for Israel, and whose President wakes up to daily abuse for his pro-Israel, pro-Jewish stance, all despite your hate of him and your utterly insignificant voter power.

You’ve been duped. But believing a lie is easier than admitting you’ve been lied to. There’s no longer any ambiguity or defensibility of the Democratic Party and we all know it. They have sold you out, because your numbers are insignificant in the voting booth. And because another minority they can’t upset provides them with a much bigger voting block. You have a choice to continue on this path of self-desecration, dragging the rest of us to 1930s Germany with you, or you can walk away now, before the next election.

Your other option, to comfortably retreat right back into the lazy boy of your trembling Jewish knees and once again vote Democrat in 2020, still remains. Telling yourself the same old lie “Everyone is anti-Semitic. Why change?”

Just remember this; When you’re no longer at the dinner table, you’re on the menu. And you’re certainly no longer at the dinner table with the Democratic Party, Islam is.

What legacy are you leaving your grandchildren? The legacy of the new but all-too-familiar German Jews with heads in the sand? Or the legacy of the 21st Century American Maccabees? Your clock is running out.

As the majority block of the collective American Jewish vote, you have the power to determine how history and all our children judge us. Make the right choice.

Wednesday, March 13, 2019

How to Create a LinkedIn Company Page By Melonie Dodaro

Source: https://topdogsocialmedia.com/create-linkedin-company-page/

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have written about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.

Even though you may not generate a lot of business when you create a LinkedIn Company Page, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and the ability to generate new leads, there are a number of reasons and benefits as to why you should have one for your company:

  • It looks professional. Whether you are a large company or a one-man show, if a potential prospect, customer or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your credibility in your industry.
  • No more grey box. Having a completed LinkedIn Company Page with a proper logo will ensure that your company is well represented and looks legitimate on your company page itself, and on both your own and your employees’ profile pages, or anywhere else it happens to show up in the search results.


  • More opportunities to be found. Having a company page, provides additional ways for prospects to find you and your content on LinkedIn.
  • Your employees can be connected to it. This provides you with great organic exposure, especially if you have a large company with many employees. In addition, your Company Page becomes a clickable link within each personal profile.
  • LinkedIn advertising. While LinkedIn advertising can be more expensive than other social platforms, you are able to highly target your ads to people that may not be spending time on other social platforms such as high-level executives. Getting your message in front of key decision makers could make it a worthy investment if you set up the right LinkedIn advertising campaign.

Now that you know why you need to create a LinkedIn Company Page, I will show you how to set one up and fully optimize it.

Create or Edit Your LinkedIn Company Page

To create a Company Page on LinkedIn, click on Work in the top navigation bar and at the bottom of the menu, click Create a Company Page +.

How to Create a LinkedIn Company Page

This opens up a page where you can begin the process of creating your LinkedIn Company Page.

Start by entering the name of your company. LinkedIn will let you know if that name is already used. If it is, you will need to modify it to something unused. You can easily do this by adding your location. Keep in mind that you are limited to 100 characters.

Adding your company name will auto-fill your LinkedIn Public URL using your company name. You can edit this, but it must still be something that has not already been used. Keep in mind that it is usually in your best interest to keep this as your company name, for ease and consistent branding.

Finally, you will need check the box to verify that you are an official representative of the company and click the Create page button.

How to Create a LinkedIn Company Page

Once you have created your page, you can go to the Overview section to fill out or update your details.

How to Create a LinkedIn Company Page

Start by adding a cover image. Simply click on the Update cover image icon. Here you can upload an image, reposition the image or delete it. When adding your cover image, it will look best at the correct image size of 1536 X 768 pixels.

How to Create a LinkedIn Company Page

Next add your company logo in the logo box. Simply click on the edit arrow beside the logo image box. For best results, your logo should be 300 X 300 pixels.

How to Create a LinkedIn Company Page

You can edit the name of your company page, by clicking the edit arrow beside your name.

How to Create a LinkedIn Company Page

Next you will need to add a company description. In order to publish your company page, you are required to include a company description. Your description must be between 250 and 2000 characters long, including spaces. I would advise you to use as many characters as possible.

When writing your description, shar information about your company, your products and services, but also include information about who your ideal clients are and the problems you solve for them. This is similar to when you write your Current Experience for your personal profile. Ensure that your description speaks to your ideal clients.

First, begin with a paragraph or two that highlights your company and anything that positions its credibility in your industry. Share the most compelling information about your company here. You can also provide information that highlights the benefits clients receive in working with your company.

You can also list the key products or services you provide. Be sure to also include a call to action at the bottom of your description. Tell people what you want them to do next.

How to Create a LinkedIn Company Page

In the next section you can add up to 20 specialties for your company. These are similar to skills on your personal profile. You want to think of keywords that reflect what your company offers and that you want to be found for.

Below this is an area where you can add some basic info about your company.

First add your company’s website. This is required in order to publish your company page.

You can then go on to fill out your Company size, Industry, Year founded and company type.

How to Create a LinkedIn Company Page

If you are based in a specific location or have more than one location, you can also add this in the locations section when you create a LinkedIn Company Page.

How to Create a LinkedIn Company Page

If your company runs any LinkedIn groups, you can add up to 3 of them under the Featured groups section.

How to Create a LinkedIn Company Page

Finally, you can set or change the language of your LinkedIn Company Page.

How to Create a LinkedIn Company Page

Example of a LinkedIn Company Page to Model

You can view my LinkedIn Company Page for Top Dog Social Media as a model to follow. Click here to view it. While you’re there, please click Follow to get more updates like this into your LinkedIn newsfeed.

You will notice that a lot of the content I include in the description section of the Top Dog Social Media company page can be found on the About page from my website. If you have an About Us page on your website, it will likely include the exact type of content that would be ideal for the description of your LinkedIn Company Page.

Adding Admins to Your LinkedIn Company Page

You can easily add or remove page administrators. To do this, click the Admin Tools dropdown menu, located on the right side of the top navigation bar. Once you open the dropdown menu, select Page admins.

How to Create a LinkedIn Company Page

This will open a pop-up window.

How to Create a LinkedIn Company Page

To add a new administrator, type the name of the person in the field provided. Their name and image will pop up. Click on this and then click Save changes in the bottom right corner. You must be connected to the person, in order to add them.

How to Create a LinkedIn Company Page

To remove an admin, simply click the Remove admin beside their name and click Save changes.

How to Create a LinkedIn Company Page

Engage and Add Your Employees to Your Company Page

After your LinkedIn Company Page is complete, begin by sharing it with your employees.

As your employees can be your best brand advocates, encourage them to add their current position at your company to their profile. This will automatically make them followers of your page and feature your LinkedIn Company Page right on their profile, helping to drive more traffic to it.

If you (or your employees) do not have a clickable link to your company page, start by going to your profile and scroll down to the Experience section.

Edit your current experience by removing the current company name that is there. In the Company field, begin by typing in your company’s name again. Now a name should pop up with your logo and info. Click on this. Edit anything else you would like to your current experience information and click save.

Now your company logo will appear on the top left side of your current experience. Both your company name and the logo, link directly to your company page, should anyone click on it.

How to Create a LinkedIn Company Page

Sharing Content on LinkedIn Company Pages

Once your LinkedIn Company Page is complete, you will want to add some valuable, high quality content to it. This will help you to build trust and establish your expertise with your potential or existing followers.

Posting an update on your company page is similar to posting a status update on your personal profile.

Go to Updates in the top navigation.

How to Create a LinkedIn Company Page

To post your update, add your text or a link to an article into the update box. You can also include images or a video to your post. Include two or three appropriate hashtags to your post. This will help your post show up in the search results for those search terms, even for people do not follow your company already. You can also tag an individual or company buy using an “@” symbol before their name.

How to Create a LinkedIn Company Page

Before hitting Post, you can also change who your post is shared with. You can set it to Public or a Targeted Audience. You can also change whether people can post comments, which I would advise you to do, as engagement requires two-way dialogue.

The different filters available to target your audience with include:

  • language
  • geography
  • job function
  • university
  • industry
  • company size
  • seniority level
How to Create a LinkedIn Company Page

In some cases, you may want to pin a specific update to the top of your page. To do this, click the three dots in the top right corner of any post and select Pin to top.

How to Create a LinkedIn Company Page

LinkedIn Company Page Analytics

LinkedIn also provides a helpful analytics tool within Company Pages. It is an excellent tool to not only help you understand who is following and visiting your page as well as what content is being engaged with most.

To check out your Company Analytics Page, go to your company page and click Analytics in the navigation. From there you can select from:

  • Visitors
  • Updates
  • Followers
How to Create a LinkedIn Company Page

Company Page Visitors

The Visitors page shows information about visitors who engage with your page. There are graphs that provide you with an overview of Traffic Metrics and Visitor Demographics.

For example, the visitor demographics can be set to different filters such as:

  • job function
  • country
  • region
  • seniority
  • industry
  • company size
How to Create a LinkedIn Company Page

Company Page Updates

The next section shows how people are engaging with your updates. It gives you highlights at the top of the page as well as more detailed engagement metrics. You can break it down by filters like:

  • impressions
  • unique impressions
  • clicks
  • likes
  • comments
  • shares
  • social engagement %
How to Create a LinkedIn Company Page

Company Page Followers

The last analytics page you can visit breaks down your page followers. You can see your follower highlights at the top of the page as well as your follower gains and your follower demographics. The demographics can be filtered by:

  • geography
  • job function
  • seniority
  • industry
  • company size
  • employment status

It is Easy to Create a LinkedIn Company Page

When you create a Company Page on LinkedIn, be sure to set reasonable goals or expectations about what it will help your business to achieve.

While having a LinkedIn Company Page is no longer a “nice to have” for most businesses, both time and money may be required to help it achieve your goals or expectations. Ultimately, your company page is one more place for potential prospects to learn more about your company and how you can help them overcome their specific problems or challenges.

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Wednesday, February 27, 2019

Sorry Liberals: Federal Judge Declines to Block Citizenship Question From 2020 Census By Alicia Luke and Jeff Dunetz

Source: https://lidblog.com/census-citizenship-question/

Feb 12, 2019

The Trump administration restored a citizenship question to the full decennial census, starting with the year 2020. But critics sued, charging that the new item may reduce response rates. What they don’t know (or don’t care about) is that the citizen question is not new, it has been asked in various censuses since 1790

In this case, the liberal opposition asked the Judge for a temporary injunction against the government asking the question, but the federal judge didn’t except their argument of privacy as a reason to immediately block the 2020 census citizenship question.

The Bureau did not act contrary to the E-Government Act by deciding to collect citizenship data before conducting, reviewing, or releasing a PIA addressing that decision. Nor have the defendants ‘unlawfully withheld’ agency action by declining to conduct or release a PIA earlier than they were required to under the statute.”

Per the Hill

A federal judge Friday said privacy concerns were not a sufficient reason to immediately block a question about citizenship from the census, declining a request to offer a preliminary injunction.

“The Court will deny the plaintiff’s motion for a preliminary injunction,” wrote Judge Dabney L. Friedrich.

She argued that the Electronic Privacy Information Center, which requested the injunction, did not sufficiently prove that the government needed to do a “privacy impact assessment” before it could add a question to the census.

“The Bureau did not act contrary to the E-Government Act by deciding to collect citizenship data before conducting, reviewing, or releasing a PIA addressing that decision.” she wrote. “Nor have the defendants ‘unlawfully withheld’ agency action by declining to conduct or release a PIA earlier than they were required to under the statute.”

She determined that the government did not have to conduct the assessments until “until the Bureau mails its first batch of Census questionnaires to the public.”

EPIC said that it “intends to press forward with the census case” in a press release.

It is still unclear whether the citizenship question will appear on the 2020 census because other lawsuits to block it are still pending.

In a different case, a federal judge in New York issued a ruling last month that the citizenship question was unlawful. The Supreme Court is deciding whether to take that on appeal.

According to Benny Huang, illegal aliens also warp the census data, so that big, liberal states such as New York and California receive more representation in Congress than they are entitled to. They are literally stealing House seats from other states.

The left always spews that their agenda is “common sense.” Finally, a judge gets to explain what common sense really means.

Asking about citizenship on the census is not new. The Chart below from the Center for Immigration Studies shows the citizenship question has been asked at various times during our nation’s history and to different percentages of the total census.

The annual American Community Survey (ACS) began in 2000. It covers approximately 3 percent of the U.S. population and is conducted separately from the decennial census.

In 1960, birthplace and citizenship were asked of the entire population of New York and Puerto Rico. Because this is not a representative sample of the United States, the citizenship cell still gets an unqualified “No”.

 

Parts of this post were first seen at Godfather Politics.