Wednesday, May 16, 2018

Liberals, You’re Not as Smart as You Think By Gerard Alexander



Source: https://www.nytimes.com/2018/05/12/opinion/sunday/liberals-youre-not-as-smart-as-you-think-you-are.html

May 12, 2018


Illustration by Alvaro Dominguez; Photographs by ZargonDesign/E+, via Getty Images, and Renaud Philippe/EyeEm, via Getty Images

I know many liberals, and two of them really are my best friends. Liberals make good movies and television shows. Their idealism has been an inspiration for me and many others. Many liberals are very smart. But they are not as smart, or as persuasive, as they think.

And a backlash against liberals — a backlash that most liberals don’t seem to realize they’re causing — is going to get President Trump re-elected.

People often vote against things instead of voting for them: against ideas, candidates and parties. Democrats, like Republicans, appreciate this whenever they portray their opponents as negatively as possible. But members of political tribes seem to have trouble recognizing that they, too, can push people away and energize them to vote for the other side. Nowhere is this more on display today than in liberal control of the commanding heights of American culture.

Take the past few weeks. At the White House Correspondents’ Association dinner in Washington, the comedian Michelle Wolf landed some punch lines that were funny and some that weren’t. But people reacted less to her talent and more to the liberal politics that she personified. For every viewer who loved her Trump bashing, there seemed to be at least one other put off by the one-sidedness of her routine. Then, when Kanye West publicly rethought his ideological commitments, prominent liberals criticized him for speaking on the topic at all. Maxine Waters, a Democratic congresswoman from California, remarked that “sometimes Kanye West talks out of turn” and should “maybe not have so much to say.”

Liberals dominate the entertainment industry, many of the most influential news sources and America’s universities. This means that people with progressive leanings are everywhere in the public eye — and are also on the college campuses attended by many people’s children or grandkids. These platforms come with a lot of power to express values, confer credibility and celebrity and start national conversations that others really can’t ignore.

But this makes liberals feel more powerful than they are. Or, more accurately, this kind of power is double-edged. Liberals often don’t realize how provocative or inflammatory they can be. In exercising their power, they regularly not only persuade and attract but also annoy and repel.

In fact, liberals may be more effective at causing resentment than in getting people to come their way. I’m not talking about the possibility that jokes at the 2011 correspondents’ association dinner may have pushed Mr. Trump to run for president to begin with. I mean that the “army of comedy” that Michael Moore thought would bring Mr. Trump down will instead be what builds him up in the minds of millions of voters.

Consider some ways liberals have used their cultural prominence in recent years. They have rightly become more sensitive to racism and sexism in American society. News reports, academic commentary and movies now regularly relate accounts of racism in American history and condemn racial bigotry. These exercises in consciousness-raising and criticism have surely nudged some Americans to rethink their views, and to reflect more deeply on the status and experience of women and members of minority groups in this country.

But accusers can paint with very wide brushes. Racist is pretty much the most damning label that can be slapped on anyone in America today, which means it should be applied firmly and carefully. Yet some people have cavalierly leveled the charge against huge numbers of Americans — specifically, the more than 60 million people who voted for Mr. Trump.

In their ranks are people who sincerely consider themselves not bigoted, who might be open to reconsidering ways they have done things for years, but who are likely to be put off if they feel smeared before that conversation even takes place.

It doesn’t help that our cultural mores are changing rapidly, and we rarely stop to consider this. Some liberals have gotten far out ahead of their fellow Americans but are nonetheless quick to criticize those who haven’t caught up with them.

Within just a few years, many liberals went from starting to talk about microaggressions to suggesting that it is racist even to question whether microaggressions are that important. “Gender identity disorder” was considered a form of mental illness until recently, but today anyone hesitant about transgender women using the ladies’ room is labeled a bigot. Liberals denounce “cultural appropriation” without, in many cases, doing the work of persuading people that there is anything wrong with, say, a teenager not of Chinese descent wearing a Chinese-style dress to prom or eating at a burrito cart run by two non-Latino women.

Pressing a political view from the Oscar stage, declaring a conservative campus speaker unacceptable, flatly categorizing huge segments of the country as misguided — these reveal a tremendous intellectual and moral self-confidence that smacks of superiority. It’s one thing to police your own language and a very different one to police other people’s. The former can set an example. The latter is domineering.

This judgmental tendency became stronger during the administration of President Barack Obama, though not necessarily because of anything Mr. Obama did. Feeling increasingly emboldened, liberals were more convinced than ever that conservatives were their intellectual and even moral inferiors. Discourses and theories once confined to academia were transmitted into workaday liberal political thinking, and college campuses — which many take to be what a world run by liberals would look like — seemed increasingly intolerant of free inquiry.

It was during these years that the University of California included the phrase “America is the land of opportunity” on a list of discouraged microaggressions. Liberal politicians portrayed conservative positions on immigration reform as presumptively racist; Nancy Pelosi, the House minority leader, once dubiously claimed that she had heard Republicans tell Irish visitors that “if it was you,” then immigration reform “would be easy.”

When Mr. Obama remarked, behind closed doors, during the presidential campaign in 2008, that Rust Belt voters “get bitter, they cling to guns or religion or antipathy to people who aren’t like them,” it mattered not so much because he said it but because so many listeners figured that he was only saying what liberals were really thinking.

These are the sorts of events conservatives think of when they sometimes say, “Obama caused Trump.” Many liberals might interpret that phrase to mean that America’s first black president brought out the worst in some people. In this view, not only might liberals be unable to avoid provoking bigots, it’s not clear they should even try. After all, should they not have nominated and elected Mr. Obama? Should they regret doing the right thing just because it provoked the worst instincts in some people?

This is a limited view of the situation. Even if liberals think their opponents are backward, they don’t have to gratuitously drive people away, including voters who cast ballots once or even twice for Mr. Obama before supporting Mr. Trump in 2016.

Champions of inclusion can watch what they say and explain what they’re doing without presuming to regulate what words come out of other people’s mouths. Campus activists can allow invited visitors to speak and then, after that event, hold a teach-in discussing what they disagree with. After the Supreme Court ruled in 2015 that states had to allow same-sex marriage, the fight, in some quarters, turned to pizza places unwilling to cater such weddings. Maybe don’t pick that fight?

People determined to stand against racism can raise concerns about groups that espouse hate and problems like the racial achievement gap in schools without smearing huge numbers of Americans, many of whom might otherwise be Democrats by temperament.

Liberals can act as if they’re not so certain — and maybe actually not be so certain — that bigotry motivates people who disagree with them on issues like immigration. Without sacrificing their principles, liberals can come across as more respectful of others. Self-righteousness is rarely attractive, and even more rarely rewarded.

Self-righteousness can also get things wrong. Especially with the possibility of Mr. Trump’s re-election, many liberals seem primed to write off nearly half the country as irredeemable. Admittedly, the president doesn’t make it easy. As a candidate, Mr. Trump made derogatory comments about Mexicans, and as president described some African countries with a vulgar epithet. But it is an unjustified leap to conclude that anyone who supports him in any way is racist, just as it would be a leap to say that anyone who supported Hillary Clinton was racist because she once made veiled references to “superpredators.”

Liberals are trapped in a self-reinforcing cycle. When they use their positions in American culture to lecture, judge and disdain, they push more people into an opposing coalition that liberals are increasingly prone to think of as deplorable. That only validates their own worst prejudices about the other America.

Those prejudices will be validated even more if Mr. Trump wins re-election in 2020, especially if he wins a popular majority. That’s not impossible: The president’s current approval ratings are at 42 percent, up from just a few months ago.

Liberals are inadvertently making that outcome more likely. It’s not too late to stop.

Gerard Alexander is an associate professor of politics at the University of Virginia.

Sunday, May 13, 2018

Hashtags Explained: The Complete Guide to Hashtags in Social Media By Rich Brooks

Source: https://www.takeflyte.com/hashtags-explained

December 19, 2014

beethoven-hashtags

Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager.

Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”

You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws.

#donttrythisathome

There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you don’t understand them sounds as natural as cursing in another language.

Whether it’s during Q&A at social media events, in the comment sections of other posts, or in emails, I’ve fielded a lot of questions about how to use hashtags in social media. I figured I’d try and answer all of them in this comprehensive guide.

Now, there are already a lot of great articles on how to use hashtags. I’ll reference a number of them throughout this article. However, most of them aren’t geared to small businesses and entrepreneurs. (More on that later.) So, I wanted to put together an exhaustive guide to using hashtags in social media as it stands today.

What is a hashtag?

A hashtag is the pound sign. The sharp note in musical notation. A tic tac toe board. This: #

When it comes to social media, the hashtag is used to draw attention, to organize, and to promote.

Hashtags got their start in Twitter as a way of making it easier for people to find, follow, and contribute to a conversation. Archeologists have unearthed this early tweet, and believe it to be the first time the hashtag was used for this purpose.

The Origins of Hashtags

You don’t need any special software, coding experience, or even a college degree to create a hashtag. The only thing you need to do is put the pound sign directly in front of the word or phrase you want to turn into a hashtag and follow these simple rules:

  • No spaces
  • No punctuation
  • No special characters

Hashtag Rules

Another thing to keep in mind: capitalization only matters for readability. #KnowWhatIMean?

Why use hashtags?

There are a number of reasons why you want to use hashtags in social media.

Hashtags help you get found by your target audience. Many people do research by searching on specific hashtags. By using the hashtags that are of interest to your ideal customer, you can increase the chances of being found.

Hashtags improve your clickthrough rates. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don’t. Put another way, you can double your engagement and increase clickthrough rates by including hashtags. Interestingly, there does seem to be an upper limit. Tweets with more than two hashtags saw engagement drop by 17%. Perhaps because too many hashtags look spammy. This research is for Twitter; there doesn’t seem to be the same bias on Instagram.

Hashtag Statistics

You can check out the full infographic on Twitter engagement here.

Hashtags are great for research. If you are doing research, it’s easy to find great, relevant content by search on specific hashtags. I’ve found that tweets with hashtags are generally more focused on a topic than a tweet that just mentions the phrase.

Hashtag Research

#Eventprofs is a hashtag for event professionals, in case you weren’t sure.

Hashtags become links to search queries. So, while someone might click your hashtag and take them to a search query, at the same time, that search is garnering a lot more views, and will lead more people to see your post.

Hashtags can be used for humor. The hashtag is the social media equivalent of the aside or rimshot. While this may not help you get found in social media, it can certainly show your personality and help engage (or repel) your audience.

Hashtag as Punchline

How #smallbiz can use hashtags effectively.

Many articles about how to use hashtags effectively reference a campaign from Esurance called #esurancesave30. The insurance company ran an ad after the Superbowl promoting the hashtag. As reported in Search Engine Watch, the hashtag was used 1.4 million times within an hour of airing the ad. Esurance also gained 40,000 followers within minutes and 250,000 followers in the next few days.

So, let me get this straight…Step 1: get a budget big enough to advertise right after the SuperBowl….

OK, so that’s not going to work for you. So, what can a small business do when it comes to marketing with hashtags?

  • Uncover the hashtags popular in your industry. Kevan Lee, over at the buffersocial blog, suggests using the tool Twitalyzer to find out which hashtags the influencers in your industry are using as a starting point. My experience with this tool is mixed.

    According to it, @therichbrooks often uses #am (a hashtag I used once a couple of days ago only because autocorrect didn’t like #SMBME,) and #puffpuffpasstuesday, which a Google search shows I’ve never used.

    Or at least that I never inhaled.

    Another approach is to use Twitalyzer to find the hashtags your ideal customers are engaging with or using.

  • Make hashtags part of your regular posts. For Twitter, consider using a tool like Hootsuite to schedule a week’s worth of tweets beforehand, using industry-specific hashtags and links. For Instagram, make sure your photos and your follow up comments, include plenty of relevant hashtags. For more on platform-specific hashtag tactics, see the breakdown below.
  • Start with some popular, established hashtags. An easy way to get started is using popular hashtags. For example, #throwbackthursday, or more popularly, #tbt, is a weekly theme where people and brands share things from their past. This is one of the few hashtags to gain any traction on Facebook.

    Although not as popular any more, #ff, short for Follow Friday, is a good way of giving props to people or companies you feel are worth following.

  • Example of Trending Topics on Twitter
  • Jump on trending hashtags. You can also take a look at which hashtags are trending on a certain social channel and work those into your own tweets. The image to the right was a snapshot in time on the trending topics on Saturday, 11.15.2014. It appeared on the left hand column of Twitter.com. I could get more visibility by working one of the words or hashtags into my tweets.

    However, while hopping on a trending hashtag may put you in front of more people, most won’t care about your message, and your tweet will be quickly swept away in the torrent of tweets using the same hashtag.

    More importantly, if you don’t know what a hashtag is about, your tweet may come off as completely insensitive. More on that later.

The dangers of hashtags.

Hashtags have been known to get some brands into trouble.

Look before you leap. It’s a common tactic to use trending hashtags to gain visibility in social media.

Recently, DiGiorno Pizza jumped on the hashtag #WhyIStayed, not realizing that it was being used to discuss domestic abuse.

#WhyIStayed

While they did a good job of apologizing profusely, there’s no denying damage was done to their brand. That’s just one of hundreds of examples of brands not looking before they leap when it comes to trending topics.

Going too broad with hashtags. While a broad hashtag may seem like casting a wide net, chances are broad terms will either not be searched on, or your tweet will be lost in the shuffle.

How to use hashtags on Twitter.

While hashtags are expanding in popularity and use throughout social media, I feel that Twitter is their natural habitat. Most of the advice above was written with Twitter in mind, but let’s dig a little deeper.

#bufferchatTwitter chats.

As we saw above, hashtags can be used to focus Twitter conversations around a given topic. Popular twitter chats include #beerchat, #edchat, and #blogchat.

Some chats are more informal, others are led, like Rebekah Radice and #bufferchat.

Chats are great ways of connecting with people on subjects you care about, whether it’s cooking or marketing or hang gliding. You can search on hashtags you’re interested in learning about, or on topics where you can establish your expertise.

Events.

Every year we put on The Agents of Change Digital Marketing Conference here in Portland, Maine. One of the ways we build excitement and engage the audience during the conference is through the use of hashtags.

Each year, we update the hashtag: #aoc2012, #aoc2013, #aoc2014 (and so on.) In all of our promotional tweets and other social shares, we include the hashtag. After people purchase tickets, we send them to a page where they can click a button to tweet out they’re attending, and that tweet goes out with the appropriate hashtag.

During the conference, we actively promote the use of the hashtag. In the “pre-roll,” the slides we show before the first speaker and during all the breaks, we actively promote the hashtag. We also had two of our employees “live tweeting” the event on our flyte new media and Agents of Change twitter accounts…each tweet including the most recent hashtag.

We also followed the hashtag that day, and retweeted what other attendees were saying and sharing about the event.

After the event, we were able to capture some of the best moments by searching the conference hashtag.

How to use hashtags on Instagram.

Hashtags are the secret sauce of Instagram marketing. Because there’s no easy method to share someone else’s post, (known as “regramming,” similar to “retweeting” on Twitter,) hashtags become the number one way of reaching a new audience on Instagram.

Sue B. Zimmerman, a.k.a. #InstagramGal, shared this with me:

Instagram Hashtag Tips
“In order to attract your ideal follower on Instagram you have to have a hashtag strategy. Start with broad hashtags that represent your service or products then niche down to what keywords your clients would use to find you. For example I teach Instagram to business owners so these are my popular hashtags:

  • #Online Marketing
  • #Social Media
  • #Entrepreneur
  • #BusinessOwner

“More narrow target would be:

  • #InstagramMarketing
  • #InstagramforBusiness
  • #LearnInstagram

“Then specific to me:

  • #InstagramGal
  • #suebtips (see image below)
  • #suebmademedoit

“Hashtags become Hubs of content and you want to be a part of the Hub, i.e. the conversation.”

People tend to post a lot of hashtags on Instagram. How many is too many?

Sue says, “you can use up to 30 hashtags per post but I don’t recommend this. It looks spammy and desperate when you do. You should put your hashtags in the secondary comments, NOT the initial description, so that you can refresh your hashtags. I keep my hashtags in my notes on my iPhone and in Evernote to make them easy to grab and post.”
By refreshing your hashtags, Sue is talking about replacing your older hashtags with newer ones, thus pushing you back to the top of the Instagram search for specific hashtags, which shows results based on time.
Instagram #aoc2014
She goes on to say, “when you are a newbie you should post your hashtags soon after you post. When you get more engagement and followers (over 500) you can post your hashtags hours later. I typically post in the morning before 8 am then go in at noon to add 6 hashtags. Days later I will delete the hashtags (follow my YouTube channel to see how) to refresh my post.”

What are ways to get new followers?

Since that’s always the question on everyone’s mind, I asked Sue. She responded, “a great way to gain new followers is to follow the hashtags of events you attend.
“For example #AOC2014 is a community that Rich attracted at his live conference in Maine. By curating content on Instagram with this hashtag a community with a common interest was formed.”

How to use hashtags on Pinterest.

When it comes to using hashtags on Pinterest, the experts recommend brand over bland. In other words, make sure your hashtags are branded for your company, not broad terms like “#marketing.”

“If you use hashtags, use one that is unique to your business. For example, if I use one I’ll use #OhSoPinteresting,” says Cynthia Sanchez of Oh So Pinteresting. When the hashtag is clicked by a user, Pinterest “will search for pins with that word used in the pin description or in the URL that the pin links to. When someone clicks on my hashtag most of the results that appear are pins that link back to my blog.”

Vincent Ng of MCNG Marketing shares that, “when a generic hashtag is clicked on Pinterest, you’re more likely to see some pins with the hashtag in it and some with the similar keywords like social media, or social media marketing. The results shown from # are based on factors like repins and linking activity, not timing of when the hashtag was used.”

“If you are going to use a hashtag, ensure that it’s truly unique. This way when people do click on it, it will be much more likely to show your pins that contain the unique hashtag.”

It’s also important to remember that hashtags are only clickable on the web version of Pinterest; the mobile versions are unclickable.

How to use hashtags on Google Plus.

Google+ Hashtags
“Hashtags
on Google+ enable your content to surface beyond the reach of people who have you in circles,”
suggests Google+ marketing expert, Martin Shervington.

“You can add as many hashtags as you like, but if you go too ‘unrelated’ you could look a bit spammy, so I tend to add three.

“You can ‘set a frame’ of a post using the image and the title, but also by using hashtags too – vaguely amusing ones can be used to tell people you are in the mood to play!”

And you don’t always have to come up with the hashtags yourself. “The super cool thing is how Google will naturally add hashtags (up to 3) when you don’t add them yourself.” Don’t like Google’s suggestions? Just click the ‘x’ to remove them.

If you’re looking to do some research around a topic on Google Plus, hashtags can come in handy then, too, says Martin. “Click on the hashtags in the corner of any post and [Google+] will ‘flip the card’ and you will see related content, i.e. posts.” (See the animated gif to the right.)

Consistency can help, too. “Once you’ve been active for a while on Google+, we are finding that when you post consistently Google is associating hashtags to people too.”

How to use hashtags on Facebook.

Don’t.

Don’t believe me? Just look at what the Interwebs have to say about hashtags on Facebook.

tumblr-fb-hashtags

And this crosses all language barriers.

porque-fb-hashtags

Why, do you ask? (Or, perhaps “porque?”)

lotr-fb-hashtags

So, in conclusion…

office-space-fb-hashtags

Jimmy Fallon shows you how to use hashtags.

No complete guide to hashtags would be complete without Jimmy Fallon’s video on hashtags.

Next steps

Hopefully now you feel comfortable with hashtags. If you’d like to dig a little deeper, I might recommend:

The hashtag experts I spoke to also had some resources to share:

But what you really need to do, is #justdoit! Don’t wait to read a dozen more articles or research too deeply. You can continue to do that as you learn by doing.

Instead, start adding what you feel are appropriate hashtags to your tweets and other social shares, and take a look at the hashtags the influencers in your industry are already using.

If you’ve got any additional tips, advice, or stories about hashtags, please share them in the comments below.

Rich Brooks
#poundsign